Recently, Binance’s Launchpad has been constantly moving, with new projects being launched frequently, and Open Campus is one of them.

Compared with the IEO projects that were more conventional in the past and had a certain mass base, Open Campus is somewhat special. Its specialness mainly comes from two aspects. On the one hand, it is because it looks too low-key and ordinary, and is incompatible with Binance’s “high standards and strict requirements”. As we all know, Binance’s review standards for new projects are quite strict, and Open Campus’s resume is almost blank, and even the official website domain name has only been registered for a few months. On the other hand, it is because it comes from a completely new track. Open Campus is committed to becoming a community-led Web 3.0 education protocol platform that will break through the inherent "education walls" of the Web 2.0 world, thereby helping more users to enter Web3 more conveniently. This is also different from other Launchpad projects.

So today, we will talk to you in detail about Open Campus and see what is so special about this new Binance Launchpad newcomer.

Create the underlying protocol for Web 3.0 education and shape a new education landscape.

Open Campus is the 31st project recently launched by Binance, and it is truly “fresh”.

Open Campus is a Web 3.0 education protocol platform combined with blockchain technology, where teachers and content creators can produce their own teaching content and use it as a channel to make profits. It leverages a completely new protocol that allows communities to create, own and promote the content they want the world to see and care about. And students all over the world have a unique learning system based on this. The result is a fairer, more inclusive ecosystem for learners, educators, and content creators around the world, with greater access to resources, greater opportunities for compensation, and More ownership of educational content. In a way, this is a new paradigm in education that is defined by the community.

The initiator of Open Campus is the traditional education company TinyTap, founded in 2012 by Yogev Shelly and Oren Elbaz. TinyTap is headquartered in Tel Aviv, Israel. Currently, TinyTap has successfully completed US$8.5 million in financing from investors including Sequoia China, Shima Capital, Polygon, Liberty City Ventures, Kingsway Capital, and GameFi Ventures. In June 2022, the well-known Web 3.0 venture capital Animoca Brands announced that it would acquire 84.13% of its shares in a cash and stock deal worth US$38.88 million. It is worth mentioning that this was also Animoca Brands’ private investment in TinyTap in 2015. Second investment after investment.

When operating Open Campus, TinyTap has great advantages. TinyTap is famous for its "code-free creation platform", which allows anyone to freely create and distribute interactive educational content on TinyTap without writing code, with extremely low barriers to entry. As a mature Web 2.0 company, TinyTap itself has a strong user base, with services covering more than 100,000 educators and more than 9 million families around the world. At the same time, TinyTap is also one of the top ten children's apps with the highest revenue in the world, and one of the top ten profitable apps in the education field of App Store and Google Play. It has more than 250,000 games and has cooperated with many well-known publications such as Oxford University and Sesame Street. Business partners have cooperative relationships.

Currently, with the support of major shareholder Animoca Brands, TinyTap has successfully issued Publisher NFT. Its success proves the feasibility of educators can earn income by producing Web 3.0 content, which also laid the foundation for the creation of Open Campus.

Open Campus disk performance: EDU rose above $1.6, and the opening trend showed great potential.

In order to open up the ecosystem and encourage more participants to join, Open Campus launched the native utility token EDU, which is also one of the core components of its ecosystem.

According to the data, the total number of EDUs is 1 billion, each priced at US$0.05, and the total valuation is US$50 million. After the initial listing of the project, the circulation volume was 145 million, accounting for 14.5% of the total supply. Among them, 130 million EDUs are allocated to strategic sales; the core team, treasury, and liquidity reserves each account for 100 million; 250 million EDUs are used for ecological funds; 155 million EDUs are used for consultants; 75 million EDUs are classified as early contributors , 50 million EDU will be used for Binance Launchpad, and the remainder will be used for operating expenses.

Open Campus has just been launched. It remains to be seen whether it will thrive in the future or whether its development will be weak. But from a short-term perspective, EDU's performance is pretty good. It has risen rapidly in the short term and has exceeded $1.6, which is nearly 32 times higher than the price when it first opened.

There has been a lot of discussion about the instant popularity of Open Campus. Many people questioned that Open Camups’ behavior in launching Launchpad was unqualified, morally inappropriate, and a “best friend concept.” After all, compared to other experienced Launchpad projects, Open Campus It really can’t be newer, and its official Twitter only updated 66 tweets before it was successfully posted.

At the same time, among the partners mentioned in the Binance report, Sandbox, Highstreet, Hooked, TinyTap, etc. are all projects under Animoca Brands or Binance Launchpad projects, and they have a close relationship. Because of this, Binance’s operation is also regarded by many as an “insider” and “game-making” behavior, which violates its impartiality as a leading exchange.

However, this also illustrates Binance’s ambition and determination to delve into the Web 3.0 education track in the future. Although the sponsor of Open Campus does not have extensive experience in blockchain operations, it is a professional in the education field. Currently, Open Campus has raised $6 million in a round of private token sales in 2022. Next, Open Campus will also release in-app wallets for protocol partners, cooperate with local educational institutions to expand global markets, and NFT self-service Casting function and many other functions. We have reason to predict that with the strong support of multiple ecological parties, EDU is likely to grow into the leading token in the Web 3.0 education category.

At present, EDU's market influence is still in its early stages - the primary stage of "little lotus is just showing its sharpness". With the development of the market in the future, it is likely to reach about 100 million like the previous "traffic star" hook. market value. (With this calculation, Open Campus’s market capitalization may eventually stabilize at 10-15 times. The above conclusions are all speculation and do not constitute investment advice)

Binance’s Lauchpad continues, does it mean that the market is returning, the first sign of bullishness?

If you want to know whether Binance’s frequent new launches on Launchpad can drive market returns in a real sense, you need to first understand Binance’s original intention of creating Launchpad.

In January 2019, Binance announced that it would soon launch Binance Launchpad, the Binance blockchain asset issuance platform, with the purpose of launching new projects to help more blockchain start-ups raise funds. According to CMO He Yi at the time, the purpose of restarting Binance Launchpad was to support some excellent projects when the market was relatively down, and then help them achieve the "three financings" - namely financing money, financing sources, financing users, and Set a relatively reasonable price for them.

From this, it is not difficult to see that when Binance launches Launchpad, the protagonist is first and foremost the project party, and the primary purpose is to raise funds for the project party. Therefore, most Launchpad projects follow a "three-step strategy": during the crowdfunding subscription stage, all subscription shares are snatched up; after the opening of the market, the project currency price increases several times, even ten times or dozens of times; the project unwinding share is equal to Almost all the crowdfunding customers' shares changed hands and left the market on the first trading day, successfully cashing out.

Subsequently, this project became a game of “pure secondary market investors taking over”.

Therefore, Binance launches Launchpad, the project party successfully raises funds, and Binance earns listing fees and handling fees. It is a win-win situation. But whether the market can return to a bull market and whether investors have the opportunity to make a lot of money are not the main areas of Launchpad's thinking. It is not wise to judge whether the market will reach its peak based on the frequency of Binance Launchpad launches.

Today's market is no longer as simple as it was back then. Compared with the pure "bear market" or "bull market" in the past, the current market looks more like a "monkey market".

What is Monkey City? Just like a monkey, it has the characteristic of "jumping up and down". There is no continuous rainbow, only intermittent "short climaxes". Faced with this situation, as the same saying goes, there are risks in the currency circle, and investment needs to be cautious. All good things are better than falling into a bag.