TON grew by 30% after the announcement of payments for advertising on Telegram

Pavel Durov announced a financial reward for owners of Telegram channels for displaying advertisements.

Starting in March, the Telegram Ads platform will open to all advertisers in almost a hundred new countries. Local users will receive 50% of the income that the messenger earns from displaying advertising in their channels.

Payments will be made in TON cryptocurrency.

Durov noted that Telegram channels generate 1 trillion views monthly. However, only 10% of these views are monetized using the Telegram Ads tool.

To ensure fast and secure payments and withdrawals for advertising, we will use exclusively the TON blockchain. We will sell advertising and share revenues with channel owners on Toncoin,” wrote the founder of Telegram.

Users will be able to cash out the received coins or invest them in promoting and modernizing their channels.

As a result of the news, the price of TON jumped by 29.7% and at the time of writing is $2.8, according to CoinGecko. $