According to PANews, Apple plans to launch its AI system Apple Intelligence later this year, which is expected to enhance the Siri voice assistant and include features such as automatically generating emails and images.

Analyst Neil Shah said that because AI investments are expensive, Apple is likely to pass those costs on to users, with an estimated charge of between $10 and $20, possibly as part of an Apple One subscription.

Apple's services segment generated $24.2 billion in revenue in the second quarter of 2023.