According to PANews, Nansen founder Alex Svanevik recently posted on the X platform about a new token launch platform called MakeNow.Meme. This platform, similar to Pump.fun, allows users to launch meme tokens directly through posts on the X platform. Alex's post featured a 'test' token to demonstrate the platform's functionality. This article explores the platform's features and potential direction.

MakeNow.Meme is defined as a platform that enables anyone to launch meme tokens directly through tweets on the X platform. Although it was launched on July 10, it gained public attention only after Alex's post. The application process is straightforward: users write a tweet with the '$' symbol followed by the token code, add a description, and tag @makenowmeme. Users can also include images or videos as supplementary information.

The platform has several notable features. Unlike traditional token launches, deploying tokens on MakeNow.Meme does not require the deployer to pay; the platform subsidizes the cost. Other platforms require developers to pay gas fees, which can be around 0.02 SOL, and additional costs for launching on Raydium. However, it is unclear if MakeNow.Meme follows the same cost structure.

One significant aspect is the trade-off between reach and low-cost tokens. Users posting on the X platform cannot obtain bottom-tier tokens but can maximize the token's reach. MakeNow.Meme also supports internal deployment on its website, similar to Pump.fun, allowing developers to be the first to purchase tokens and choose the purchase ratio. However, this requires additional steps for token information dissemination.

The bonding curve, which affects token pricing during sales, is reportedly steeper on MakeNow.Meme compared to Pump.fun, potentially offering higher early-stage profits. This curve's specific algorithm remains undisclosed by the platforms.

MakeNow.Meme's launch method is considered relatively fair. Unlike Pump.fun, where celebrities often buy tokens before sharing the link, creating insider trading concerns, MakeNow.Meme theoretically places users and token issuers on equal footing. This could make it a preferred method for celebrity token launches.

However, the platform faces challenges similar to Pump.fun, where early tokens might be acquired by bots, leaving regular users at a disadvantage. If MakeNow.Meme gains market traction, this issue could persist.

In conclusion, MakeNow.Meme offers a unique approach to meme token launches by eliminating developer-held bottom-tier tokens, potentially enhancing profitability while retaining core elements of Pump.fun. This could help it capture a specific market segment.