According to BlockBeats, on June 29, Dave Portnoy, founder and president of Barstool Sports, posted on social media that he plans to use company funds to buy Bitcoin, but only if the top cryptocurrency reaches the price level he wants. Portnoy said that if the price of Bitcoin reaches $40,000, he will use Barstool's money to buy $5 million or $10 million worth of Bitcoin, but not at $60,000. He already owns a lot of Bitcoin personally.