According to ChainCatcher, according to RootData data, the Ethereum Name Service (ENS) token price is now $21.61, with a 24-hour increase of more than 49%. Ethereum co-founder Vitalik Buterin said on social media that ENS is their most successful non-financial application and he doesn't understand why more people don't pay attention to it. RootData shows that ENS is a distributed, open and scalable domain name system based on Ethereum that maps human-readable names to machine-readable identifiers such as Ethereum addresses, other cryptocurrency addresses, content hashes, and metadata. ENS also supports "reverse resolution" that can associate metadata with Ethereum addresses. ENS has similar goals to the Internet's domain name service DNS, but its architecture differs due to the functions and limitations provided by Ethereum.