According to Odaily Planet Daily, CoinDesk's interviews and observations of the crypto market, as well as comments from legal experts, show that a new trend has emerged in the crypto market: influencers (Key Opinion Leaders, KOLs) have not only become investors, but also act as promoters of projects. This trend has raised concerns about transparency and market impact.
KOL investors promote crypto projects to global crypto users through social media and then support these projects with their own funds. While this practice may bring benefits in attracting users and buyers, its opacity has caused some controversy.
Many KOLs fail to disclose their financial relationships with projects, which may violate consumer protection laws. Although the KOL economy continues to grow, it has also raised questions about its influence and transparency. Investors and observers worry that this opaque investment model may harm the interests of retail investors.