According to Odaily Planet Daily, Justin Hyun, investment director of the TON Foundation, said that Telegram has launched its own advertising platform, which only accepts Toncoin instead of fiat currency, chooses the principles of Web3, and returns 50% of advertising revenue to Telegram channel owners. This will enable channel owners to distribute Toncoin to their audiences in the form of giveaways, further raising awareness of the TON ecosystem. According to data, TON has risen 15% this month, hitting a record high of over $7, while BTC has fallen 11% over the same period, and the broader market indicator CoinDesk 20 Index has fallen 16%. According to CoinGlass data, open positions in TON perpetual futures contracts increased by more than 17% to $160 million, and once exceeded $200 million.