According to Bloomberg, for cryptocurrency believers, buying and holding Bitcoin is the only trading game. However, quant hedge fund investors and some academic researchers have found better ways to capture the ups and downs of Bitcoin’s price. A growing body of research, from Man Group Plc, the world's largest publicly traded hedge fund manager, to academics at the University of Cambridge, suggests that trend-following quantitative strategies are particularly well-suited to the famous ups and downs of Bitcoin's price and can be highly profitable. For example, quant funds like Florin Court Capital LLC have been implementing this strategy since 2017, and cryptocurrency exposure has driven their cross-asset returns. Researchers at Man Group found that proxy long-short trend strategies for Bitcoin and Ethereum outperformed buy-and-hold investments at 10% volatility since 2017. This strategy captures gains on uptrends and takes short positions when the trend is negative.