CEO Linda of X announced that X Payments will launch in the U.S. first in 2025, with its code having been quietly updated. This move is significant as it integrates financial functions into the social platform, greatly enhancing user convenience. Creators monetizing and small businesses attracting traffic will become much easier, which not only solidifies X platform's ecological advantages but also promotes the deep integration of 'social + commerce + finance'.
In contrast, Meta Pay, launched by Meta a few years ago, is primarily used for transactions on its platforms, but advertising revenue remains Meta's main source of income, and the data for Meta Pay has not been made public, resembling more of an extension of traditional payment methods. Musk, on the other hand, positions X Payments (also known as X Money) as a competitor to traditional banks, aiming to make it a core feature of the platform.
Additionally, Musk has always been enthusiastic about cryptocurrency, so X Payments is expected to become a testing ground for the integration of cryptocurrency with mainstream finance. With the advent of X Payments, competition in the payment sector will become even more intense. Will it reshape the landscape of digital wallets? Personally, I am very much looking forward to it 🐶
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