Ethena has presented its roadmap for 2025, highlighting its intention to expand beyond the realm of cryptocurrencies and integrate into traditional finance.
A key component of this strategy is the launch of iUSDe, a regulated version of its asset sUSDe designed to attract traditional financial institutions by offering competitive yields within established regulatory frameworks.
Additionally, Ethena plans to launch a savings and payments application within Telegram, leveraging the platform's large user base to facilitate transactions and savings in USDe. This application will allow users to save funds in USDe, send and receive payments easily, and integrate with Apple Pay for direct mobile payments.
The roadmap also includes the development of applications within the Ethena Network, such as Ethereal, an exchange for perpetual and spot trades using sUSDe, and Derive, a protocol for options and on-chain structured products. These initiatives aim to strengthen the Ethena ecosystem and promote the adoption of its assets across various financial use cases.
With these strategies, Ethena aims to bridge the gap between decentralized and traditional finance, offering innovative products that meet the needs of a broader and more diverse audience.