According to BlockBeats, on January 3, Ethena released its 2025 roadmap "Convergence". Ethena's next growth will be driven mainly by exporting products to traditional finance, and a new product "iUSDe" will be launched next month, aiming to export sUSDe to the TradFi field in a regulated form. "iUSDe" is the same as sUSDe but adds a simple wrapper contract, adding some transfer restrictions at the token level so that traditional financial entities can hold and use it. This allows traditional finance to efficiently enter the product without having to touch the cryptocurrency field.
Ethena will announce the initial TradFi distribution partners for iUSDe this month. In addition, Ethena plans to address payment and savings tool use cases by building dedicated applications in the Telegram and TON ecosystems, namely releasing a dedicated use case for sUSDe in the Telegram application, where users can send, spend and save tokens in a mobile banking-like experience.
In addition to core products, Ethena will continue to transform from a single asset issuer to a best builder, leveraging and enabling on-chain financial innovation. There are two potential initiatives: spot trading platform Ethereal and on-chain options and structured product protocol Derive, Ethereal will open its testnet next month, and Derive will launch its token in the next two weeks. These are just the first examples of the entire DeFi ecosystem built on sUSDe, and more examples will be launched in the first quarter of 2025.