Even in a bull market, many people still lose money for the following reasons:

1. Chasing highs and cutting losses

In a bull market, many investors blindly chase prices after seeing them rise, but often buy at high levels and panic-sell at the slightest correction, leading to losses.

2. Blindly increasing leverage

In a bull market, investors tend to have excessive confidence in the market and may amplify their investments through leverage. Once the market fluctuates sharply, reverse leverage can cause rapid capital erosion or even liquidation.

3. Lack of a clear strategy

The rapid ups and downs in a bull market can lead investors to lack discipline in their strategies, failing to set profit-taking and stop-loss measures, resulting in profit erosion or losses.

4. Ignoring risk management

In a bull market, many investors are overly optimistic, neglecting risk management, failing to diversify risks in time or to take profits, and ultimately losing funds during corrections.

5. Frequent short-term trading

Some investors frequently engage in short-term trading during a bull market, attempting to capture every small fluctuation, but due to trading costs and misjudgments, they end up incurring losses.

Although a bull market provides opportunities for gains, investment discipline, risk management, and rational decision-making are still key to avoiding losses.