In 2024, while experiencing market fluctuations and steadily advancing the compliance process, the encryption market is re-constructing new economic systems and mechanisms to adapt to the new Crypto paradigm. LBank continues to make breakthroughs with a "pole vault" attitude. In the Mega cycle, with a new "marathon runner" image, it has made significant breakthroughs in business growth, product innovation, brand expansion and safety compliance. Especially in terms of business growth and brand expansion, LBank has fully released the multi-dimensional "dopamine effect" with its new slogan "Discover the Era of Meme Legends".
Pole vaulting data growth
2024 is the year of LBank’s rise and an important turning point towards a critical moment.
On August 17, LBank celebrated its 9th anniversary and officially launched the "asset completion" plan. So far, LBank has more than 15 million registered users, with an average daily spot trading volume of over $2.7 billion and an average daily derivatives trading volume of over $67 billion. According to Coingecko data, LBank ranks 11th in the world with 12.4 million visits per month. According to the latest report from 0xscope, LBank's spot market share has risen to 3.04%, ranking 12th in the world.
Driven by the "asset completion" plan and X Plan (asset listing whitelist), LBank added 853 new assets in 2024, covering Meme, infrastructure, RWA, DePIN and other tracks, of which the number of Meme assets reached 371, accounting for 43% of the total new assets. With keen market insight and efficient listing process, LBank continues to seize market opportunities. So far, LBank has cumulatively launched more than 240 mainstream Meme assets, including more than 40 "Golden Dog Memes" with an increase of more than 500%, and high-quality projects such as Fight, MOODENG, GOAT, ACT, Fartcoin, etc., becoming one of the preferred platforms for investors to obtain Beta returns.
Diversified product business growth
In the fourth quarter of 2024, LBank launched Launchpool, providing users with the opportunity to discover potential projects and obtain tokens for free. Among them, two Launchpools distributed airdrop rewards worth nearly $560,000 and attracted more than 100,000 users to participate. At the same time, the token performance was also extremely impressive, with the highest increase reaching 2,900% and 909% respectively.
Be the first to deploy high-quality assets and lock in potential returns in advance. In 2024, LBank launched pre-market trading of GRASS, SCR, HYPE, USUAL, DOGS, etc., attracting nearly 30,000 traders to participate, with a cumulative trading volume of US$10 million. At the same time, in order to protect the interests of users to the greatest extent, LBank launched a price protection limited activity to provide all-round protection for spot pre-market trading.
In addition, LBank's Airdrop activities performed well. 173 Airdrops were launched throughout the year, covering high-quality projects including RIZ, RRT, DUSK, POC, BRD, SHE, etc. More than 200,000 users participated in the registration to receive token rewards, and the total value of airdropped tokens exceeded US$30 million, which has become LBank's veritable "golden shovel".
Liquidity Cycle Growth Flywheel
LBank always keeps abreast of market demands, and with its keen market insight and consciousness, it continues to provide users with rich and diversified crypto asset choices.
LBank Labs focuses on discovering high-quality assets, currently manages assets of US$100 million, and has invested in more than 20 high-quality projects, including Rome, KINTSU, XION, Usual Labs, Union, BedRock, etc. Labs not only provides strong resource support for these projects, but also establishes a deep cooperation network to ensure steady growth and innovation in the new narrative cycle and market cycle.
In addition, LBank Labs has jointly held an online Demo Day with top capitals such as IOSG Ventures and ArkStream Capital, and is committed to continuously exploring new growth points in the crypto market. At the same time, Labs has established close cooperative relationships with mainstream public chain ecosystems such as TON, Solana, Avalanche, and Polkadot, actively promoting the improvement of on-chain activity and the prosperity of the developer ecosystem through multi-dimensional collaboration, and jointly shaping the future development direction of the crypto market.
In addition, LBank Labs has a deep insight into market trends and has published a number of high-quality research reports on hot tracks and public chain ecosystems. Among them, the research and development of the Meme track (the top 10 popular Meme coins in 2024) (2024 Meme Track Research: Breaking the Circle and Rebirth, From Controversial Narratives to 100 Billion Tracks) has attracted much attention from the market, and comprehensively and deeply analyzed the current Meme ecological value and future development prospects.
Infinite "extension" of brand garden
In 2024, LBank presents a unique “ignition moment” in the entire crypto market cycle.
Adhering to the concept of continuously creating value for the crypto ecosystem, LBank jointly launched a donation campaign with SLERF. As the first donor and custodian of the donation address, LBank raised nearly 41,000 SOL, which was used to compensate users who participated in the SLERF private placement; LBank established cooperation with GMGN .AI to jointly explore the memecoin super cycle; LBank reached a cooperation with the multi-chain trading platform UXUY, and is committed to providing users with a more convenient and richer crypto asset experience.
In August, LBank launched its ninth anniversary celebration, with more than 500,000 new users and a net inflow of $50 million. In December, LBank launched its original in-depth interview column LBank Pulse Focus, inviting many influential figures including Fractal Bitcoin co-founder Spencer Yang, VeChain CEO Sunny Lu, and Meme coin godfather Murad to provide in-depth insights and forward-looking perspectives on the crypto ecosystem. Among them, Meme coin spiritual leader Murad said when talking about LBank: "LBank not only demonstrated excellent market acumen, but also maintained its core competitiveness in the fierce market competition through rapid response to the Meme craze and precise coin listing strategies, injecting strong momentum into the continued prosperity of the Meme market."
Looking back at 2024, from TOKEN2049 in Dubai, to the meme feast of TOKEN2049 in Singapore, to Sunset Soiree in Bangkok, LBank is promoting its market brand in an unconventional way with a new attitude.
At TOKEN2049 held in Dubai, LBank Labs jointly organized the "Web3 Summit Dubai" event with Web3 Summit and BlockNews, attracting nearly 5,000 people to actively participate; at TOKEN2049 in Singapore, LBank jointly organized the "Meet Your Meme" afterparty event with Shiba Inu, Babydoge, and SaitaChain, using meme as a connection to provide meme lovers with immersive creativity and cultural attributes; at Devcon2024, LBank and 13Desk jointly organized the "Sunset Soiree" event to further expand the springboard for the Southeast Asian crypto market.
In addition, LBank Labs actively participated in and hosted conferences and events in multiple regions, including Dubai, Singapore, Africa, and Southeast Asia. Through events such as the Consensus Blockchain Party, BullRise Roadshow, and Dubai Web3 Summit Party, LBank focused on popular tracks such as DePIN, TON, RWA, Meme, and AI Agent, and conducted extensive exchanges with industry leaders, continuing to advance its global layout and market penetration.
Safety compliance process
Looking back at 2024, LBank has made significant breakthroughs in its globalization strategy, obtaining the Alabama MTL license and written confirmation from multiple states in the third quarter of 2024. Through these compliance measures, LBank has further consolidated its market position in the region and provided services to retail and institutional investors.
So far, LBank has obtained financial regulatory licenses from many countries and regions, including MSB in the United States, MSB in Canada, VASP in Italy and DCEP in Australia. As the global compliance process advances, LBank continues to expand its influence in different markets and strives to occupy a more solid position in the future crypto financial market.
In addition, in the latest security report, LBank has made remarkable achievements in user asset protection. LBank not only implements strict encryption standards to protect user accounts and encrypted assets, but also conducts penetration tests regularly to maximize the security of users' assets. Statistics show that the LBank platform successfully intercepted potential losses worth $1.2 billion, and the system detected and successfully intercepted suspicious withdrawals worth a total of $540 million.
Outlook 2025
LBank has spent nine years shifting from flow to stock, and from fixity to liquidity. Along the way, it has insisted on focusing on user needs, driven by narrative and technological innovation, and continued to provide crypto users with diversified investment options. In the coming 2025, LBank will focus on global new formats, Web3, new assets, emerging markets, compliance processes, and decentralized transactions.
LBank Exchange is committed to improving transparency, fairness and trading experience, lowering the threshold for trading, and will take these as the main keywords for 2025. It will ensure user trust and enhance the two-way transparency between the platform and users through measures such as enhanced information disclosure and real-time public trading data. In addition, a fair trading environment will be achieved through a decentralized mechanism and a fair trading structure, so that every user can participate equally. At the same time, LBank will optimize the user interface and trading process to enhance the overall trading experience.
Attention is value. Innovation in the crypto field never stops. New tracks such as AI Agent, Meme, and RWA are gradually showing their potential. LBank will combine our five major initiatives in Q3 2024 to set the platform transparency Realized Date value and continuously improve asset security and data transparency. Build a safe and reliable asset trading environment; at the same time, through a $10 million fund, continue to support alpha Altcoin and industry innovation, continue to explore new assets, use the attention economy to leverage the hundreds of billions of crypto market, integrate into the crypto culture and convert it into organic traffic, continue high efficiency and exponential growth effects, stimulate market vitality and liquidity, and usher in the true meaning of the crypto "golden age".
2025 will be an important node for the global encryption industry to mature. As the global macro environment gradually tilts towards the encryption market, the encryption industry will move from chaos to order. LBank will continue to adhere to the principle of compliance first, actively cooperate with local regulatory requirements, optimize internal control and risk management systems, and create a safer, more transparent, and more reliable trading environment for global users.
Looking to the future, LBank will maintain a humble and open mind, go through the noise and fog, and explore the true value of the crypto industry. In this crypto revolution, we are committed to being user-centric and innovation-driven, injecting more vitality into the global crypto market. Let us look forward to the roar of the epic bull market!
