Written by: JiaYi
The on-chain security track may become "sexy" again due to new C-end oriented ideas such as GoPlus.
Not long ago, GoPlus officially announced the details of token economics and is about to conduct TGE (Token Generation Event). This move not only marks an important progress for GoPlus on its commercialization path, but also to some extent indicates that the security track is moving from behind the scenes to the front stage, becoming an indispensable core component in the Web3 ecosystem.
The security track has never been a particularly "sexy" narrative, especially in a bull market. Compared with other tracks that can be directly monetized in a bull market (such as DeFi, NFT, Memecoin), projects in the security field often appear not to be "sexy" enough.
However, as the complexity and risks of on-chain interactions continue to increase, the security track is being redefined and reevaluated.
The "low-key" and "sexy" safety track
My view has always been that the main reason why the security track does not look sexy is that everyone knows that safety is one of the important foundations for the development of the industry, but precisely because it is recognized as a market with real scenarios, the feedback is not as "sexier" as some conceptual projects.
However, the "low-key" nature of the security track does not mean it is insignificant, but rather means that its business model is more fundamental and long-term.
You know, the prosperity of all tracks is based on one premise - security. Whether it is DeFi, NFT or GameFi, the premise of user participation is trust in the security of their assets. However, frequent hacker attacks, smart contract vulnerabilities and phishing scams have directly impacted the trust foundation of the market.
From this perspective, the value of on-chain security tracks does not lie in their ability to directly attract millions of users, but in the fact that their development is essentially the moat and confidence for the rise of many other tracks. This also means that the greatest imagination space for on-chain security projects such as GoPlus lies in their ability to become the moat for other tracks.
The long-term value of the on-chain security track: insist on doing the "right and important" things
Here we need to popularize a concept that is easily confused by everyone: many people mistakenly believe that the segment that GoPlus is in is the segment that CertiK is in, and that CertiK tokens are not performing well, so the entire security track is considered unsexy. However, this view ignores the essential differences between GoPlus and CertiK in terms of business model and target users.
Security auditing companies such as CertiK mainly serve the project parties, which is a To B business logic - the project party hands over the code to the auditing company for auditing and pays USDT. The goal is to help the project party ensure the security of the code and prevent the project party from suffering losses due to vulnerabilities. The core of this model is ex ante audit, which relies on security agencies to conduct a comprehensive audit of the B side.
However, security issues in the Web3 world go far beyond code vulnerabilities. Complex threats such as social engineering scams, phishing attacks, and MEV attacks are beyond the capabilities of traditional code audits. Simply ensuring the correctness of the code does not ensure absolute security.
Unlike CertiK, GoPlus is the first user-centric security project. Its goal is not to serve the project owners, but to solve security problems directly for users.
For example, GoPlus uses its own security capabilities to ensure the safety of users by allowing major applications (such as OKX Wallet and Trust Wallet) to use it. In addition, GoPlus supports multiple chains, allowing users on different chains to enjoy security protection. It has also developed plug-in products that users can download and use directly, providing security protection for all scenarios on the chain.
Therefore, the innovation of GoPlus lies in that it upgrades security protection from the traditional "insurance mechanism" to a "security protection layer", covering every link of on-chain transactions, from transaction creation to final confirmation, providing real-time and dynamic security protection. This full-process protection mechanism allows users to operate with peace of mind in complex on-chain interactions without having to be vigilant about potential risks.
"Security Layer": The real moat in the Web3 world
As the "Dark Forest" continues to expand, the risks faced by on-chain assets are becoming more and more complex. Things like contract loopholes, phishing attacks, and malicious authorization have become commonplace for every on-chain player. A security protection system that can provide users with all-round protection is particularly important.
I think OnChain is a super sexy track, and GoPlus' "Security Layer" is not just a security tool, just like Uniswap to on-chain liquidity and ChainLink to on-chain oracle price feeds, it naturally integrates into users' daily interactions and becomes the "invisible shield" of the Web3 ecosystem:
For example, during the transaction initiation phase, the "Security Layer" can detect whether the user is interacting with a malicious address or phishing website; during the transaction execution phase, it can monitor the dynamics on the chain in real time and intercept potential malicious transactions (such as sandwich attacks); during the transaction confirmation phase, it ensures the legitimacy and immutability of the transaction results through the multi-level verification mechanism of the smart contract.
For ordinary users, the greatest value of "Security Layer" lies in its "unnoticeable" protection. Users do not need complicated configuration or additional operations. They only need to install the GoPlus plug-in or use a wallet integrated with GoPlus to enjoy comprehensive security protection.
Especially for users who are afraid of on-chain interactions, GoPlus allows them to participate in on-chain activities with confidence, and even save a few critical seconds when "rushing to the earth dog", while blocking potential risks in the future. This full-process protection mechanism allows users to operate with peace of mind in complex on-chain interactions without having to be vigilant about potential risks all the time.
GoPlus's market influence and user base have been widely verified. So far, GoPlus has supported more than 30 public chains and has been integrated by leading players in various fields such as Trust Wallet, CoinMarketCap, OKX Wallet, Bybit, DexScreener, SushiSwap, etc. Its average daily call volume exceeds 34 million times, and the cumulative call volume exceeds 4 billion times, covering more than 90% of on-chain transactions and serving more than 12 million on-chain users.
The traditional on-chain security model is more of an "insurance mechanism" for post-event remedies, while GoPlus' "Security Layer" elevates security to a "protection layer" for each transaction. This shift not only enhances users' trust in on-chain interactions, but also lays the foundation for the long-term prosperity of the Web3 ecosystem.
Conclusion
The mood in a bull market is very impetuous, and everyone wants to make a lot of money. But the fact is that no matter it is an individual or a project, there are always very few lucky ones.
The market's hot spot is more like an illusion - often only projects that have been in operation for a long enough time and provided enough value can maintain their footsteps after the hot spot and gain continued attention and growth. Looking at the projects that finally achieved great results in these rounds of bull markets, all of them insisted on doing what they believed to be "right and important", taking one step at a time, and finally reaping a rich harvest in their own season.
Some people have chosen this more basic and more difficult path, and have been working diligently and conscientiously to do things that are most helpful to users. Although what they do is basic, it is what is most needed in this market - both in terms of projects and spirit.
