According to TechFlow, on December 27, Reclaim The Net reported that Rumble had previously reached a $775 million investment agreement with Tether, marking an important attempt to break the control of traditional media and finance. Of this investment, $250 million will be used for growth plans, including attracting more content creators, strategic acquisitions, and enhancements to Rumble Cloud's technical infrastructure.
In an interview with Barstool Sports founder Dave Portnoy, Rumble CEO Chris Pavlovski revealed that the investment will drive Rumble's global expansion, attract new creators, and redefine the meaning of a free speech platform. In addition, Pavlovski also mentioned the impact of Trump's election on Rumble's mission, and believed that the cooperation with Tether will help Rumble expand globally, especially in areas where free speech is suppressed. Integrating cryptocurrencies will change the way creators monetize their content, provide crypto-based rewards and payment options, and further reduce dependence on centralized systems.
Since its founding in 2013, Rumble has become a haven against the over-regulation of traditional social media platforms. During the 2024 U.S. presidential election, Rumble broke records with 1.79 million concurrent viewers and became the center of political discussion.