The New Year is coming soon, and people who love beauty are beginning to prepare to take care of their appearance to give themselves a new look, and go to attend the New Year’s Eve party all night beautifully. Ulta Beauty, the largest beauty retailer in the United States, has cooperated with Nvidia to launch a new generative AI application APP, which can use mobile phone selfies to generate pictures previewing new hair color styles. Consumers do not need to be afraid of buying hair dye that is not suitable for them. I dye my hair into a strange color and dare not go out.
GLAMlab Hair Try On provides AI virtual hair dyeing diagram
GLAMlab Hair Try On launched by Ulta Beauty allows you to preview different hair colors and new looks by taking a selfie with your phone's camera or uploading a profile photo and a model photo. Juan Cardelino, director of computer vision and digital innovation at Ulta Beauty, said consumers need to experience new hair and makeup styles before buying.
Ulta Beauty has 1,400 stores in the United States, and its brands provide trial products to consumers in many retail stores. The mobile app is ready to be integrated with physical stores, and there are also product links in the app for consumers to purchase goods.
NVIDIA StyleGAN2 makes simulated photos of hair color and human face appear realistic
Hair Try On is the first generative AI application developed by Ulta Beauty. It uses Nvidia's StyleGAN2 neural network architecture and uses NVIDIA Tensor Core GPU to run AI inference. It only takes about 5 seconds to simulate a new hairstyle, and subsequently generates Each new hairstyle takes only about 1 second to style and does not distort the user's face.
Ulta is planning to combine virtual hair styling with in-store services. Hair stylists can use the app to show new styles to customers. Virtual styling allows stylists to show customers how they will look after styling before giving them new looks to avoid damaging the color of the customers' hair.
In addition to the experience of trying new styles, using the AI virtual styling app also allows users to use their creativity to take multiple selfies. They can also DIY and try new styles first to see how they feel before deciding whether to place an order for hair dye.
With the new generative AI experience, Huang can change his silver hair to green or purple. Everyone can quickly change into a new look and become an online beauty.
What is NVIDIA StyleGAN2?
StyleGAN is a generative AI model framework specifically designed to generate virtual faces. The new generation StyleGAN2 has redesigned the old framework. In addition to improving image quality and making synthetic photos more realistic, it also redefines image modeling technology. The new generation model framework can identify whether faces come from the Internet or elsewhere.
This article Nvidia’s generative AI enters the beauty market, and Ulta Beauty allows beauty lovers to experience new looks. First appeared on Chain News ABMedia.