"Many Chinese project parties often do not really pay attention to marketing in the Chinese market, and some even seem to despise it."
I found that a key point of the split in the currency circle lies in this: overseas project parties want to expand the Chinese-speaking market, and many Chinese project parties, although interested, often hesitate and have poor results.
This leads to overseas project parties who really want to enter the Chinese market often cooperating with some irresponsible Chinese marketing agencies. Even if they do a marketing campaign, the effect is not satisfactory. At the same time, they saw some automation protocols and mistakenly thought they could be used as reference. But in the end they found that the standards of these protocols are applicable to the English market, and the result is only complaints: marketing companies in the Chinese market are all "advertisers" (only responsible for promotion).
➠ By the way, the "Humanity Agreement" (Humanity), which has recently caused controversy over private key storage, is a typical example. This project is an all-Chinese lineup from the founding team to the community, but their external presentation is completely in English, and they are still continuing to promote marketing in the Chinese market.
However, I am still optimistic about another project, 𝒑𝒖𝒑𝒑𝒊𝒆𝒔 on the Ethereum chain. The community behind it has also experienced a year of baptism and is very strong.