Author: Binance
Compiled by: Deep Tide TechFlow
Key Points
Binance recently completed a global user survey, with 27,230 users sharing their views on the current cryptocurrency market and their outlook for 2025.
19.39% of respondents believe that cryptocurrency regulation will be stricter in 2025; 23.89% are optimistic about the development of AI Tokens, believing it will become the main driving force for market growth. This shift in perspective may indicate broader mainstream adoption and technological innovation.
Nearly 45% of respondents entered the cryptocurrency space in 2024, but daily trading activity among users remains high, with 31.09% of users maintaining regular trading.
Among Binance products, spot trading is the most popular, with 25.89% of users frequently using it; closely followed by Binance Earn and Binance Convert, with usage rates of 25.34% and 17.33%, respectively.
Main Text
As 2024 comes to a close, we conducted a survey of Binance users to understand the community's views and expectations for the future development of cryptocurrencies. The survey attracted participation from over 27,000 users across six continents, including Asia, Australia, Europe, Africa, and Latin America, providing valuable insights into the popularization of cryptocurrencies, regulatory changes, and user behavior trends. Here are some key trends revealed in the survey.
Expectations for the Cryptocurrency Market in 2025
Many users believe the cryptocurrency industry will become more mature and closely aligned with real life in the coming year. 19.39% of respondents expect regulatory measures for cryptocurrencies to become stricter; 16.1% believe traditional financial institutions and institutional investors will participate more in the cryptocurrency market; additionally, 16.51% of users are optimistic about the application prospects of blockchain technology in real life.
AI Tokens may lead a new market trend
In emerging fields, AI Tokens are considered the most promising market driver for 2025. 23.89% of respondents believe AI Tokens will be the main force driving market growth, showing users' high expectations for its future development. Memecoins rank second with a support rate of 19.09%, followed by DeFi Tokens and Layer-1 Tokens at 12.37% and 12.28%, respectively. It should be noted that this data only reflects user opinions and does not represent Binance's official stance, nor does it constitute investment advice.
Most Popular Cryptocurrencies: Memecoins, Bitcoin, and BNB
Among the cryptocurrencies most commonly held by users, Memecoins lead with a holding rate of 16.1%. Bitcoin follows with a share of 14.44%, while Binance's own BNB ranks third with a share of 14.23%. Interestingly, the holding ratio of BNB exceeds that of Ethereum (ETH), which stands at 10.95%. Other mainstream Layer-1 Tokens collectively account for 10.38%. This indicates that Memecoins are not only a current hot asset but also one of the categories users look forward to the most in the future.
New Users: Cautious yet Active
The survey results indicate a significant influx of new users into the cryptocurrency market in 2024. Nearly half (45%) of respondents joined the market in 2024, with 24.52% entering in the past six months and 20.60% joining in the past year. Although many new users are still in the exploratory phase, 41.86% of users already have one to five years of trading experience, reflecting a balanced distribution of new and old users within the Binance community.
Additionally, 43.97% of users allocate less than 10% of their total assets to cryptocurrencies, while 24.33% of users allocate 10% to 25% of their wealth to crypto assets. Notably, 31.09% of users trade daily, and 22.91% of users trade once a week, indicating that trading activity is still vibrant.
Motivations for Users Entering the Cryptocurrency Market
The survey also revealed the main reasons users enter the cryptocurrency space. 22.4% of respondents stated that the rapid appreciation potential of digital assets is their primary motivation; 18.78% of users are attracted by decentralization and financial independence; furthermore, 17.16% of users consider the speed and convenience of cryptocurrency trading as significant factors that draw them in.
Usage Preferences for Binance Products
The survey shows that Binance spot trading is the most popular product among users. Of the 27,000 respondents, 25.89% indicated that spot trading is their preferred choice; followed by Binance Earn, with 25.34% of users utilizing its features to enhance asset returns; Binance Convert ranks third with a usage rate of 17.33%. These data reflect how Binance users leverage the platform to meet their diverse financial needs.
Summary
This global survey provides us with valuable insights into user preferences, expectations, and behaviors, serving as a reference for moving toward 2025. The cautious yet active attitude of new users, combined with the long-term confidence of seasoned users, demonstrates the increasing maturity and resilience of the cryptocurrency market.
With the ongoing trends of enhanced regulation, accelerated popularization, and innovative blockchain applications, Binance will continue to provide tools and resources for global users to help them succeed in this rapidly changing environment. We look forward to welcoming a new year filled with technological innovation and financial freedom together with the community!
