Crypto projects have begun announcing new token launches for 2025. Many altcoin projects have already announced their token airdrops for 2025. So, which will be the most important cryptocurrency airdrops of 2025? Are there any regulatory hurdles? Here are the details…
2025 Altcoin Airdrop Calendar
Last year, it was predicted that the airdrop “points” trend would grow in 2024. As the U.S. Securities and Exchange Commission (SEC) plans to classify DeFi projects’ tokens as securities, these projects have opted to distribute points to avoid regulations.
Over the past 12 months, the use of points in airdrops has become more common than ever before. Donald Trump’s return to the White House in January and the resignation of SEC Chairman Gary Gensler have led to a looser crypto regulation. This development is likely to eliminate the legal requirement to issue points instead of tokens. However, the use of points is likely to continue to play a significant role in 2025 and perhaps even more so this year. There are a few reasons for this:
The distribution of points instead of tokens not only limited the influence of regulators, but also offered other advantages to DeFi projects. When implemented correctly, points campaigns can be an effective marketing tool. A highly effective way to gain loyalty from users and create an unusual sense of progress in them.
Hyperliquid Example
In November, perpetual futures exchange Hyperliquid showcased the power of points with its token launch. The launch was considered one of the most successful airdrops of the year. Hyperliquid’s points campaign and airdrop were widely praised for the generous distribution of tokens and rewarding users based solely on how much they use the exchange. Hyperliquid’s success could accelerate plans for other DeFi projects to launch tokens in 2025. However, Hyperliquid’s airdrop and points campaign are just one example of the bigger picture.
Hyperliquid’s HYPE token has increased by 623% since launch, demonstrating investor confidence in the project and demand for the token. Such successes could inspire other projects in 2025.
Projects Launching New Tokens
Crypto projects that were previously hesitant to launch tokens have now decided to take this step. The main reason for this is the emergence of a friendlier regulatory environment. Paul Atkins, who Trump nominated as SEC Chairman, is known as a crypto-friendly name. His appointment creates expectations that the SEC’s crackdown on cryptocurrencies will end. This development has led many crypto projects to wait for a more favorable token law to come out with the Trump administration. These projects are preparing and focusing on new token launches.
In summary, 2025 could see major changes in the crypto world. The easing of regulatory hurdles could make token and point distribution even more widespread. It is important for investors to be careful during this period and correctly evaluate new opportunities that arise.