Some key points on the path to success for ordinary people:
1. Have specific and quantifiable goals in mind
2. Find a niche market where demand is not fully met
3. Develop your ideal target customers
4. Choose the right platform and continuously build influence
5. Find a mentor to learn from, and strive to become like them in a year
6. Actively integrate into high-quality circles to improve cognition and information quality
7. Plan your content creation strategy and stick to it
8. The common challenges of target customers are your opportunities
9. Validate solutions; customers voting with their money is the only measure
10. Establish sales channels, provide free value to build trust, then charge
11. Diversify income sources; products are content, content is products, individuals are products, products are individuals
12. Build alliance partnerships, collaborate with others to provide more business solution possibilities
13. Once you make money, don't waste it; keep living costs within your financial means, and avoid debt
