One of the main and most popular narratives of 2024 in the cryptocurrency market has become 'tap games', or clicker games, based on 'Telegram' and the blockchain The Open Network ($TON ). They operate as mini-applications within the ecosystem of the messenger.
Projects such as Hamster Kombat, Notcoin, Catizen, Blum, and many others attracted millions of users. The reasons for their popularity are simple game mechanics and the opportunity to earn money.
Mini-applications provided 'Telegram' with a new stream of revenue through in-game currency and item purchases. For example, this was observed in the case of Catizen. The 'tap game' earned over $16 million from in-game purchases.
Against the backdrop of the overwhelming success of the tap-to-earn direction, even the world's largest cryptocurrency exchange Binance launched its own game in the messenger.
'Tap games' buzzed for most of 2024. However, by the end of the year, the popularity of clicker games in 'Telegram' had significantly declined.
Thus, over three months, Hamster Kombat, which peaked at over 300 million users, lost 80% of its audience. The number dropped to 40 million monthly players. #2024withBinance #2024Crypto #2025Outlook
