#ChristmasMarketAnalysis

Christmas 2024 presented a unique scenario for the retail market. The combination of factors such as inflation, economic uncertainty and changes in consumption habits shaped consumer behavior during the festive season.

The convenience and security of online shopping further boosted the growth of e-commerce, with mobile commerce standing out.

The 2024 Christmas market was marked by a series of transformations, driven by changes in consumer behavior and new technologies. Companies that were able to adapt to this new scenario and offer innovative solutions were the big winners of the season.