Larry Fink, CEO of BlackRock, has compared Bitcoin to gold, calling it "digital gold." Fink has emphasized that Bitcoin is a valuable international asset that can serve as a hedge against inflation and the devaluation of local currencies.

BlackRock has also launched the BlackRock USD Institutional Digital Liquidity Fund (BUIDL), which is tokenized by Securitize and was launched in March 2024 on the Ethereum network. BlackRock has announced that it will expand access through blockchain ecosystems with the launch of new share classes on Aptos, Arbitrum, Avalanche, among others.

BlackRock has also filed to launch a physically backed Bitcoin ETF in the United States. On January 11, 2024, the U.S. Securities and Exchange Commission (SEC) approved BlackRock's iShares Bitcoin Trust (IBIT), a spot bitcoin ETF.