Google has announced a new policy that will require digital asset exchange and wallet ads in the UK to register with the Financial Conduct Authority (FCA) from January 15, 2025.

- Advertisers offering cryptocurrency exchange products and services will be able to advertise in the UK if they meet certain requirements.

- Ads for cryptocurrency exchanges and software wallets will only be allowed by businesses registered with the FCA.

- Ads for hardware wallets will only be allowed if they do not offer additional services.

- Google stressed that advertisers must comply with local regulations in target regions.

This policy change comes amid growing regulatory efforts to crack down on unauthorized crypto promotions.