Article reprint source: Project Dynamics
On August 28 this year, at the main venue of WebX 2024 in Japan, 16 girl group idols from MEET48 shone brightly on the stage. They brought a visual and auditory feast to the audience with their singing and dancing. By the end of 2024, MEET48 has led idols to perform in Hong Kong, Dubai, Japan, Singapore, Thailand and other places. When the lights on the stage interweave with the brilliance of the digital world, the idols of MEET48 are leading a new trend. However, what is even more unexpected is that the style and popularity of these idols can actually spark with Web3 technology. Every wave of their hands and every smile of theirs may cross the boundary between virtual and reality in the world of Web3, transform a new asset, and create a remarkable wealth effect.
Meme launch platforms have become the rocket of this bull market. Recently, the Pump.fun platform has earned $200 million with its powerful Meme coin issuance capabilities. Even in some peak periods, Pump.fun's daily income can reach millions of dollars. As Bitcoin breaks through the new high of $100,000, market sentiment is gradually boiling, and no one wants to miss the opportunity to make a fortune with "hundred-fold coins" and "thousand-fold coins".
It is worth noting that AI AGENT narratives have become the "fuel" that helps rockets rise, and related narratives emerge in an endless stream, injecting new vitality into the Meme coin market. Against this background, MEET48 came into being. As an upgraded version of MemePUMPUP and AI Agent on the BNB chain, it is rising as an "all-round AI AGENT" in the global entertainment field with its strongest "pump" capabilities and ever-expanding ecosystem.
On November 29, MEET48 announced that it will conduct a Beta test of Mars Protocol in Q4 2024 and officially launch it in Q1 2025. Mars Protocol is the first AI idol platform in the OPBNB ecosystem, aiming to achieve an innovative combination of "Idol-Meme + AI-Agent", marking a new stage in the Web3 idol economy.
Today, the fan economy market has reached a scale of trillions of dollars, but the wealth is always in the hands of a small number of people. The emergence of MEET48 hopes to give the fan economy the financial attributes of Web3, so that every participant can benefit from it. MEET48 will become a new value creation engine, subverting the trillion-dollar global entertainment market.
AI Agent is the “wealth-making perpetual motion machine” of the Pump platform
Pump.fun has achieved significant success as a meme token launch platform. However, recently, people's perspective has begun to turn to Virtuals Protocol - Virtuals Protocol has brought revolutionary changes to the creation and dissemination of Meme content by introducing AI Agent.
If the pump is the "Meme factory", the AI Agent is the "perpetual motion machine for making wealth" in the factory.
Today, AI Agents are evolving from simple assistants to autonomous systems that can provide real value in multiple industries, and are becoming key assets in areas such as gaming, entertainment, and business automation. These AI agents have the ability to create content, attract users, and optimize workflows, bringing higher efficiency and new ways of interaction to projects.
The introduction of AI Agent can automatically generate and optimize Meme content, and even spread it on multiple platforms, which greatly improves the efficiency and influence of Meme generation. This Meme publishing platform combined with AI technology can not only attract more users to participate, but also expand the public consensus and influence of Meme through intelligent strategies, thus providing new impetus for the development of Meme culture. It is reported that AIGC will play an important role in real-time content creation, and the market size is expected to increase from US$1.47 billion in 2024 to US$3.39 billion in 2028.
Today, Meme coin is still in its early stages, and the development of Meme coin urgently needs to improve its creative and interactive capabilities. High-quality AI-AGENT just meets the community development needs of Meme culture, achieving continuous growth through content-driven and bringing momentum to the development of the community.
In this context, in January, MEET48.ai will be officially launched, along with the AI agents of more than 250 active idol members. Among them, the first batch of small AI agents will launch MEME coins on MARS Protocol. At the same time, promotional activities will be launched to invite global entertainment stars, idols and KOLs to meet48.ai to create their own AI agents and launch MEME coins.
At the same time, MEET48's Mars Protocol was born for IDOL-AGENT. IDOL-AGENT will provide basic interactive experience and official preset intelligent image, and has technical capabilities such as text-to-text, text-to-image, text-to-music, music-to-dance and voice cloning, suitable for one-on-one text and voice chat and creative content generation.
MEET48 is an innovative platform based on the BNB chain. It realizes decentralized AI Agent transactions through Mars Protocol and is an open and sustainable entertainment ecosystem. It focuses on helping users easily deploy and co-own decentralized AI Agents.
MEET48 also provides a social platform MEET48.aiAIUGC Community with virtual avatars as the core, which promotes the creation and sharing of community content through AI agents and toolkits. The platform consolidates community consensus through a co-creation mechanism and encourages users to participate in content creation and interaction. Users can interact with content creators by liking, commenting or forwarding, thereby becoming fans and even participating in idol fan DAOs to influence community decisions.
In addition, the MEET48.ai platform provides AIShowBOX as an auxiliary tool to support users in creating music, dance, games, activities, governance and other content forms. As the underlying protocol of the platform, MARS Protocol provides the community with token incentive mechanisms, including contribution rewards, training rewards and airdrop rewards, to encourage users to actively participate in community activities. These reward mechanisms are designed to increase user participation and reflect user contributions through the growth of token value.
Through intelligent content generation, social communication and user interaction, MEET48 will completely change the survival rules of Meme coins.
When "Fan Economy" Enters Web3
Today, Meme coins have entered the 2.0 era. On the Pumpfun platform, nearly 60,000 tokens are issued in one day, but only a few stand out. There are a wide variety of Meme coins, and only good narratives and good creativity can attract the attention of the market.
In the Meme 2.0 era, the MEET48 platform provides a complete set of content appreciation logic, which not only includes the issuance of Meme tokens, but also covers the cultivation of idol AI intelligent bodies, content creation and promotion, and community interaction and support.
For MEET48, fan economy is the first step to bring Web3Meme into the public eye. MEET48 has a series of exposure and training models to help "idols" move to a bigger stage. On this platform, idols are presented in multimedia forms, including 2D, 3D, anime or photo styles, and they interact with fans through content such as voice, singing and dancing. Idols need to continuously publish high-quality content and increase exposure on social media through the one-click publishing function. In order to increase the popularity of idols, the platform attracts fan participation through idol voting competitions, social media competitions and benchmark events. Fans can support their favorite idols by purchasing IDOL tokens, which are not only used to support idols, but can also be traded on MEET48's decentralized exchange.
Now, MEET48 already has a very active community. It is reported that MEET48 reached a peak daily active user of 537,000 (as of August 3, 2024) in the third quarter of the "2024 GIPR2" online voting event, and achieved 702,000 unique active wallets (UAW) and 120 million on-chain votes in 30 days. In addition, MEET48's 24-hour transaction volume on July 22, 2024 reached 2.83M, reaching a record high.
With its unique project positioning and excellent performance on the chain, MEET48 was invited to participate in the 8th MVB (Most Valuable Builder) accelerator program in cooperation with BNB Chain, Binance Labs and CMC Labs on October 30.
How to cultivate your own "virtual idol"?
MEET48 is not only a platform, but also a brand new fan economy ecosystem, where everyone can become an “agent” and create their own AI idol on the chain.
Users can use the tools and AI technology provided by the MEET48 platform to create their own virtual idols and design unique images and content for them. These idol AI agents can then be tokenized through the MARS Protocol to generate corresponding Meme tokens, which can then be recognized and circulated in the MEET48 community.
These "idols" created by users can not only be used for entertainment and games, but also have the ability to operate automatically. Users can increase the popularity and influence of idols by participating in community activities, promoting their own idol tokens, and trading these tokens on decentralized exchanges (DEX). The platform encourages users to increase the exposure of idols through content promotion and fan interaction, thereby attracting more holders. In addition, MARS Protocol will combine MEET48's five major idol voting activities and various community campaigns. Fans will vote to determine the ranking of participating idols or AI agents. The voting income will be used to repurchase the winner's Meme tokens and more incubation and publicity resources based on the ranking. Such a mechanism not only promotes the growth of idols, but also brings users various forms of rewards such as media rewards, music video releases, live broadcasts, and virtual concerts.
The MEET48 team has accumulated profound experience in idol entertainment and fan economy, and has successfully created the world's largest female idol group with a fan base of more than 30 million. The team's technical strength is also leading. With an investment of 50 million US dollars, a 500-person R&D team has developed the world's first music and dance LLM model that can generate music from text, generate dance from music, and AI intelligent choreography in two years. Based on this model, MEET48 will launch the world's most powerful Idol-AGENT and plans to start testing before the end of the year.
In addition, MEET48's R&D team is continuously promoting open ecosystem applications related to the platform, especially a series of ecological game products, such as dance simulation, party leisure, card games and pet breeding, etc. These games will enrich MEET48's content ecology, attract and maintain user growth, and bring continuous vitality to the platform.
The collision of the entertainment market and the Web3 market will form a new field worth trillions of dollars. By integrating AI agents and idol IP, MEET48 will create the world's strongest entertainment IDOL-AGENT.
