📌2.1/ What does the project need from investment funds?

🤔 In reality, not all projects need money from private funds.

Before founding a company, many founders had a very solid financial base.

Therefore, the most important thing for them is to find the missing pieces 🧭

From my perspective, a current project needs 5 basic elements to develop in the market.

✅ Money/Capital

✅ Resources

✅ Relationship

✅ Community Marketing

✅ Brand image

In particular, I think the 3 most important factors when a project seeks investment funds are:

Relationship

Community Marketing

Brand image

⚠️I'm talking about projects that want to develop real products, not raise capital and steal it from investment funds.

📌2.2/ Relationships, Community Marketing and Brand Image

Why are the three factors Relationship, Community Marketing and Brand Image so important?

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1️⃣ Any founder who wants to start a growing company, most of them already have a solid financial base.

Of course, when they expand, they need more capital, but if the focus was on capital, they wouldn't have needed to go to a fund because the fund would always have stricter terms to "squeeze prices" ✒️

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2️⃣ In terms of resources, the fund is certainly not a provider because only the project knows what they need? need from whom?

Their highest expertise fund is managing money and investing on that money💵

Not to mention founders also have their own direction, usually they will find a companion to develop that idea, not a group of advisors to correct their idea!

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3️⃣ As for the remaining 3 factors: Relationships, Community Marketing and Brand Image, it is extremely difficult to build.

Not only does it require the founder to have a good image and the company must be popular with customers, but it takes a lot of time to prove that ⏰

⚠️ If they want to grow quickly, they CANNOT:

❌ Find 100 genuine investors and introduce who they are?

❌ Build your own Twitter and Telegram channels and want to reach 100K Followers in 6 months.

❌ Prove themselves that the Legit project is working well in a short time.

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💎 BUT that will change 100% if the project is invested by Binance Labs, a16z, Sequoia.

✅The project does not need to prove that it is legit because Binance has sponsored it

✅Twitter & Telegram channels automatically attract real followers

✅Other investors will SELF-FIND the project to ASK for investment!

✅Even have the opportunity to list on top exchanges like Binance, OKX, Coinbase.

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📢 For example, in the picture below, even though we don't know who the founder of the project is, thanks to Sequoia's sponsorship. We can believe that there is a high possibility that this project is not (touch-cam)⚠️