**Emerging markets lead the cryptocurrency trend 🌍**

According to the second global survey on Crypto and Web3 by Consensys, emerging markets such as Nigeria, South Africa, and the Philippines are leading in cryptocurrency adoption.

- 93% of people globally are aware of cryptocurrency, and 51% understand it well. The highest ownership rates are in Nigeria (73%), South Africa (68%), and the Philippines (54%).

- Web3 activities such as NFT, DeFi, and staking have also significantly increased in these countries.

- 77% of Nigerians have a correct understanding of blockchain, and 80% are aware of decentralization. South Africa and the Philippines also have similarly high levels of awareness.

- Cryptocurrency is seen as a solution to local economic challenges, with 65% of Nigerians viewing it as a way to store value amidst currency instability.

- Despite barriers such as market volatility and scams, emerging markets are still willing to embrace cryptocurrency.

- Blockchain could be the key to addressing concerns about AI, with 54% of participants believing it can provide transparency and accountability.

Joseph Lubin, CEO of Consensys, emphasizes the important role of blockchain in enhancing data privacy and transparency. 2024 is predicted to be a significant year for the development of crypto and Web3.