The Web3 travel platform Travala announced on Wednesday that it has surpassed $100 million in annual gross revenue, solidifying its position as a global online travel agency.
This announcement highlights the company's success in combining traditional travel services with blockchain technology.
Thanks to partnerships with Skyscanner and Kayak, along with innovative features such as Bitcoin rewards for booking transactions, Travala continues to serve an increasingly growing customer base that demands the use of cryptocurrency.
This milestone demonstrates the platform's capability to support booking flights, hotels, and travel activities using both traditional currency and over 100 different cryptocurrencies.
Along with this milestone, Travala also introduces the 'Reserve Treasury Plan' to strengthen financial stability and promote growth in the future.
The company emphasizes:
The new Reserve Treasury Plan is designed to strengthen the financial platform and accelerate upcoming growth.
Accordingly, Travala will hold a portion of its treasury reserves in Bitcoin (BTC) and AVA.
AVA is the 'operational token of the AVA Smart Program, implemented in partnership with the AVA Foundation to redefine the customer loyalty reward experience in travel,' Travala stated.
‘A portion of the company's treasury reserve strategy will be held in the form of BTC and AVA, enhancing liquidity and supporting future expansion.’
With millions of dollars in transactions having been carried out annually through these digital assets, the above plan emphasizes the important role of BTC and AVA in Travala's operational ecosystem.
The company aims to leverage this plan to expand its service offerings, improve user experience, and accelerate the application of blockchain in the global travel industry, which is currently valued at up to $10 trillion.
CEO Juan Otero of Travala affirmed:
‘Surpassing $100 million in gross revenue is a significant achievement, but for us, it is just the beginning.
With the new Reserve Treasury Plan, which includes BTC and AVA, we are not only driving future growth but also reaffirming our commitment to shaping a new era of travel.’
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