As the world's first cryptocurrency, Bitcoin has become a popular choice among investors due to its high volatility and high returns. MicroStrategy (NASDAQ: MSTR)—a traditional software company—has boldly acquired Bitcoin and positioned itself as a 'Bitcoin treasury company,' securing a place in the Bitcoin ecosystem. Today, the price trend of MicroStrategy's stock is closely linked to Bitcoin's price, attracting widespread market attention. This article will delve into the complex relationship between MicroStrategy's stock and Bitcoin, exploring correlations, investment strategies, and market impacts to help you fully understand the logic behind this phenomenon.

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Image Source: Kiplinger

MicroStrategy's Bitcoin Investment Strategy

MicroStrategy's Bitcoin investment strategy in the corporate world is groundbreaking. In August 2020, the company announced Bitcoin as its primary reserve asset, marking its transformation from traditional business intelligence to the cryptocurrency ecosystem and establishing its significant position in this field.

Large-Scale Bitcoin Acquisition

  • Initial Investment: MicroStrategy acquired Bitcoin for $250 million, showcasing its bold attempt in capital allocation. Subsequently, the company continued to make multiple additional purchases using its own funds and debt financing.

  • The world's largest holding company: As of November 2024, MicroStrategy holds a total of 331,200 Bitcoins, with a total market value of approximately $30 billion, making it the largest Bitcoin holder among publicly traded companies.

  • Remarkable Acquisition Speed: In just two weeks from October 31 to November 17, 2024, the company added nearly 78,780 Bitcoins, averaging over 77,000 each year since 2020, demonstrating an aggressive investment strategy.

Innovative Metrics and Strategic Positioning

To demonstrate the returns of Bitcoin investment, MicroStrategy launched the Bitcoin Yield Key Performance Indicator (KPI) to quantify investment efficiency and profitability. As a staunch supporter of Bitcoin, CEO Michael Saylor positioned the company as a 'Bitcoin treasury company,' further solidifying MicroStrategy's core position in the Bitcoin ecosystem.

Flexible Financing Strategies

To support the large-scale Bitcoin acquisition plan, MicroStrategy cleverly combines debt and equity financing:

  • Debt Financing: The company has raised funds through issuing convertible bonds and senior secured bonds at low interest rates, fully leveraging its higher credit rating.

  • Equity Financing: By issuing new shares to raise funds, although this somewhat dilutes shareholder equity, the continuous rise in Bitcoin prices significantly enhances per-share value, effectively balancing the dilution impact.

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Image Source: TipRanks

Correlation Between MicroStrategy's Stock and Bitcoin

Since MicroStrategy implemented its Bitcoin investment strategy, the connection between its stock price (MSTR) and Bitcoin has increasingly tightened. This high correlation has become one of the core characteristics of MicroStrategy's valuation.

Correlation Before Bitcoin Investment

From August 2016 to August 2020, the Pearson correlation coefficient between MSTR and Bitcoin was -0.658, indicating that their prices generally exhibited an inverse relationship.

Correlation After Bitcoin Investment

Since MicroStrategy began acquiring large amounts of Bitcoin in 2020, this correlation coefficient has risen to 0.858, reflecting a significant positive correlation. Today, MSTR's stock price moves almost in sync with Bitcoin's market performance.

Impact on Investors

1. High Volatility: Due to its close linkage with Bitcoin prices, MSTR stock is highly volatile, and investors face high risks but may also achieve high returns.

2. Bitcoin Alternative Options: Before the launch of Bitcoin spot ETFs in 2024, MSTR was seen as an alternative option for investors unable to hold Bitcoin directly, meeting the market's demand for indirect Bitcoin investment.

3. Premium Phenomenon: MSTR has long enjoyed a premium valuation due to its strong correlation with Bitcoin, reflecting the market's confidence in Bitcoin's future growth.

This correlation not only deepens MicroStrategy's positioning in the Bitcoin ecosystem but also provides investors with a new connection point between traditional stocks and crypto assets.

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Image Source: Plus500

Market Perception and Investor Sentiment

After MicroStrategy transformed into a company centered around Bitcoin, the market's perception of its value has changed significantly. Once focused on software solutions, it is now widely seen as a major channel for Bitcoin investment, becoming an important bridge between traditional finance and cryptocurrency.

Positive Market Feedback

1. Leadership and Vision: CEO Michael Saylor's firm support for Bitcoin and strategic layout has not only made MicroStrategy well-known in the business world but also secured its place in the cryptocurrency field. His forward-looking decisions successfully attracted the attention of retail and institutional investors.

2. Premium Valuation: Over the past four years, MicroStrategy's stock price has averaged a premium of 52.05% over its Bitcoin holding value, reflecting the market's confidence and recognition of the company's growth potential through Bitcoin.

3. Ideal Choice for Institutional Investment: For institutional investors constrained by direct Bitcoin holdings, MicroStrategy provides an investment alternative that combines the growth potential of cryptocurrencies with the stability of a publicly traded company.

Potential Risks and Challenges

1. Leverage Risk: MicroStrategy relies on debt financing to acquire Bitcoin, and this strategy may put pressure on its financial condition during market downturns.

2. High Volatility: Due to the high correlation between its stock price and Bitcoin, MicroStrategy's stock is highly volatile, which is not favorable for investors seeking stable returns.

3. Competition from Spot ETFs: With the launch of Bitcoin spot ETFs, investors have a more direct investment option, which may weaken MicroStrategy's attractiveness as an indirect Bitcoin investment tool.

MicroStrategy's transformation has brought market attention and growth opportunities, but also higher volatility and competitive pressure. For investors, this unique positioning provides a way to capture Bitcoin's potential returns while requiring higher risk management capabilities and strategic vision.

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Image Source: TipRanks

MicroStrategy's Ambition: $42 Billion Capital Plan

In 2024, MicroStrategy launched the ambitious '21/21 Plan,' aiming to raise $42 billion over three years to further expand its Bitcoin reserves. This strategy not only showcases the company's firm confidence in Bitcoin's long-term value but also reflects its determination to continue solidifying its market leadership.

Plan Focus

1. Multi-Channel Financing: The company plans to raise $21 billion through equity issuance while raising another $21 billion through fixed-income securities to form a robust funding support system.

2. Rapid Implementation: To date, the company has utilized $12.05 billion in funds, quickly advancing the Bitcoin acquisition process, demonstrating strong execution capability.

Expected Outcomes

If the plan is completed as scheduled, by 2032, MicroStrategy's Bitcoin holdings will increase by 400,000 to 700,000 Bitcoins, with total holdings expected to exceed 1,031,200 Bitcoins. This will further solidify its status as a leading player in the cryptocurrency market and closely link its company valuation with Bitcoin's market performance.

Potential Challenges and Risks

1. Debt Burden: A heavy reliance on debt financing may exacerbate financial pressure during market downturns, particularly during Bitcoin bear markets.

2. Market Volatility: The key to the plan's success lies in acquiring Bitcoin at reasonable prices, but Bitcoin's high volatility undoubtedly increases execution uncertainty.

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Image Source: Forkast News

Expert Opinions and Future Outlook

Regarding the long-term prospects of Bitcoin and MicroStrategy, experts have presented multi-dimensional views and predictions:

Bitcoin Price Forecast

1. Conservative Scenario: If global adoption grows slowly, Bitcoin prices could reach $253,452 by 2032.

2. Optimistic Scenario: Driven by increased scarcity and widespread global adoption, Bitcoin prices are expected to soar to $1.5 million.

The Potential of MicroStrategy

1. Leveraged Returns: Because MicroStrategy employs a leveraged Bitcoin investment strategy, its returns may significantly outperform Bitcoin itself in a bull market.

2. Dependency Risk: Analysts warn that MicroStrategy's high dependency on Bitcoin may make it more vulnerable to shocks during market downturns.

Long-Term Investment Perspective

Although MicroStrategy's stock has performed outstandingly in recent years, its reliance on corporate strategies and leveraged financing may lead some long-term investors to prefer Bitcoin as their core investment, unaffected by company decisions.

The close connection between Bitcoin and MicroStrategy provides investors with unique opportunities and risks. Whether choosing to invest in Bitcoin, MicroStrategy, or both, understanding the interplay between them is fundamental to formulating a wise investment strategy.

Conclusion

The relationship between MicroStrategy's stock and Bitcoin is a typical case for interpreting market dynamics. With an aggressive Bitcoin investment strategy, MicroStrategy has become an investment target characterized by high risk and high return. Although its stock performs well, the volatility of Bitcoin prices and the risks posed by the company's financial strategies cannot be ignored.

For investors looking to invest directly in Bitcoin, Bitcoin itself remains an attractive option due to its independence from corporate decisions. For those wishing to participate in Bitcoin growth within the traditional financial framework, MicroStrategy offers a unique investment channel.

As Bitcoin gradually moves towards mainstream application, its relationship with MicroStrategy will continue to attract investors' attention. Whether choosing Bitcoin, MicroStrategy, or both, understanding the connection between them is key to formulating a scientific investment strategy.

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