Coinbase's Chief Marketing Officer Kate Rouch recently announced on Twitter that she is about to leave Coinbase, where she has been for over three years, to join the AI giant OpenAI. Before joining Coinbase, Kate Rouch worked at Meta for over ten years, eventually rising to the position of Global Head of Brand and Product Marketing and Vice President. She then joined Coinbase and is now transitioning to OpenAI, having held significant positions along the way and participated in the massive shift from Web2, Web3 to AI.
Harvard graduate, powerhouse Kate from Web2, Web3 to the AI industry
Kate Rouch joined Coinbase in August 2021, and the successful marketing campaign during the Super Bowl was one of her proud achievements. She holds a bachelor's degree in History and Literature from Harvard University. She joined Meta in May 2010 and was one of the company's first marketers, primarily responsible for brand and product marketing for Instagram, WhatsApp, Messenger, and Facebook, witnessing Meta's growth from 500 million users to over 3 billion.
Kate Rouch stated in the article that she will officially take office on Monday as OpenAI's first Chief Marketing Officer. Although marketing was not a priority for OpenAI previously, it still garnered 250 million active users weekly and over 1 million paid enterprise customers. Kate Rouch has career experience in top companies across both Web2 and Web3, and is expected to bring a new look to OpenAI.
Does Coinbase attract government attention to cryptocurrencies, and does Worldcoin have a chance to explode?
Regarding her experience at Coinbase, Kate Rouch believes they made the U.S. government aware of the country's enthusiasm for cryptocurrencies. The marketing and public relations team at Coinbase is the strongest in the industry. Coinbase's journey proves that smart marketing can transform a brand into a cutting-edge technology company with asymmetric business advantages in both favorable and adverse conditions.
In addition to being the largest compliant exchange in the United States, Coinbase's phenomenal marketing of the Base chain has taught other technology-focused Layer 2 solutions a lesson. The Base chain is developed using OP Stack and is also part of Superchain.
Coincidentally, OpenAI founder Sam Altman's World Chain is also developed using OP Stack and is part of Superchain. Investors behind it include a16z, Coinbase Ventures, DCG, among others, making it a truly Silicon Valley startup.
This article discusses the former Vice President of Meta and Coinbase's Chief Marketing Officer joining OpenAI, bringing a new look to commercial AI? Originally appeared in Chain News ABMedia.