Key Points

  • Binance Wealth meets the growing demand from private capital for reliable and integrated solutions for investing in cryptocurrency directly on the exchange.

  • Thanks to this convenient platform, asset managers can confidently support wealthy clients investing in cryptocurrency by providing them with recommendations for account openings and investments.

  • Binance Wealth replicates traditional asset management structures while utilizing Binance's security system, providing secure access to deep liquidity for asset managers and their clients.

Introduction

Binance Wealth is a solution designed exclusively for asset managers and their wealthy clients who want to explore the world of cryptocurrency. On this user-friendly platform, asset managers can assist their clients in dealing with digital assets directly on the largest cryptocurrency exchange by trading volume.

Binance is the only digital asset exchange in the world offering such a solution built on its security infrastructure. With it, asset managers can easily track their clients' cryptocurrency investments.

Growth of Interest in Digital Assets

Last year, there was a noticeable increase in interest in digital assets from institutional investors and the private sector. The need for a secure and efficient solution for managing cryptocurrency portfolios led to the development of Binance Wealth.

Binance Wealth simplifies capital management and helps managers provide their wealthy clients with access to digital assets and recommendations for dealing with cryptocurrency directly through the Binance platform. This solution offers tools and infrastructure for asset managers responsible for guiding their clients through the investment process. Binance Wealth helps provide premium quality service and gives managers access to all necessary tools to support wealthy clients.

Binance Wealth supports both active and passive investing with access to trading and yield-earning products. By registering with the support of a manager, clients will be able to manage portfolios independently or receive up-to-date recommendations. The right to make final investment decisions and proposals from trusted advisors always remains with the client.

Who is the Binance Wealth platform for

As of November 2024, access to Binance Wealth is available only to corporate asset managers with legal entity registration and the right to provide advisory or investment services. Currently, the solution is not available for individual users.

Information from Binance VIP & Institutional

Catherine Chen, head of the VIP & Institutional department, commented on the growing interest of institutional investors in digital assets, highlighting the demand for convenient and secure crypto solutions from asset managers:

Binance Wealth enhances the accessibility of cryptocurrencies by providing direct access to the deepest cryptocurrency liquidity on a secure and compliant platform that both asset managers and their clients can trust.

Integration of Traditional Capital Management with Digital Innovations

Binance Wealth is the only platform of its kind developed by a cryptocurrency exchange, enhancing Binance's role in bridging traditional and cryptocurrency markets.

This new solution is based on previous successes, including a solution for tri-party banking, launched in 2023 and aimed at attracting even more individual clients and organizations into the digital asset space.

How to Get Started with Binance Wealth

To get started with Binance Wealth, asset managers can take the following steps:

  1. Registration: managers must register by filling out the official contact form. If there is contact with a Binance VIP representative, they can reach out to them.

  2. KYB Support: If compliant with requirements, asset managers must complete 'Know Your Business' (KYB) verification to gain access to Binance Wealth.

  3. Client Support: Asset managers can now begin to support clients interested in exploring digital assets and assist them in creating accounts.

In Conclusion

There is an increasing number of people wanting to add cryptocurrency to their portfolios, and along with this, there is a growing need for a reliable platform that asset managers can trust—this is exactly what Binance Wealth was created for. Asset managers can now offer their clients access to digital assets using Binance's liquidity and security.

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