The innovative brand RTFKT, which has garnered attention in the digital culture space, announces that it will cease operations soon. Since its establishment, RTFKT has been at the forefront of the creative realm, integrating sneaker culture, gaming, digital fashion, and Web3 technology. RTFKT has continuously challenged the boundaries between physical and digital creation, building a community where artists and collectors co-create the future. From the collaboration with Takashi Murakami on the Clone X project to transforming digital sneakers into physical products, every step of RTFKT's innovation has received strong support from the community. Thousands of 3D artists and digital creators have found their voice on this platform, and the community has been the core driving force behind these innovations. At the height of Clone X's popularity, Nike announced its acquisition of RTFKT, with CEO John Donahoe stating that this was a step for Nike to accelerate its digital transformation, enabling the brand to serve athletes and creators at the intersection of sports, innovation, gaming, and culture. Unfortunately, since then, not much practical collaboration from Nike has been seen. At the time of writing, the starting price for Clone X on OpenSea is only 0.36 ETH.
(Takashi Murakami NFT explosion! Nike announces acquisition of CLONE X studio RTFKT, blind box starting price 10 ETH)
RTFKT will close services next year and launch a commemorative website
To continue the brand's spirit of innovation, RTFKT will gradually shut down Web3 services before January 2025 and launch a new website. This site will comprehensively showcase the brand's past achievements and milestones, sharing its unique value in digital culture with the outside world. Although operations are about to cease, the spirit of RTFKT will continue to be passed down through countless creators and projects.
RTFKT's final innovation: MNLTH X and BLADE DROP
Before the end of operations, RTFKT will launch a new initiative this December: MNLTH X and BLADE DROP. This project symbolizes the brand's steadfast commitment to pushing boundaries and merging worlds, marking a creative period at the impending conclusion.
A salute to the community before the curtain falls: you are the architects of a creative future
RTFKT expresses gratitude to its loyal creators, artists, and believers. The brand states that these communities are not only witnesses to the creative future but also its architects. It is this spirit of daring to imagine differently that has allowed RTFKT to redefine culture and transform it into a force with far-reaching impact.
This article concludes RTFKT! Announcing the end of operations three years after being acquired by Nike, it will launch a commemorative website first appeared in Chain News ABMedia.