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According to Foresight News, OpenAI is considering introducing ads into its AI products as a way to generate new revenue streams. This development comes as the company, known for developing ChatGPT, seeks to diversify its revenue streams. In an interview with the Financial Times, OpenAI’s CFO, Sarah Fryer, revealed that the company, which is valued at around $150 billion, is considering an advertising model. Fryer confirmed that OpenAI intends to be cautious about when and where it implements ads.
The San Francisco company recently secured $6.6 billion in new funding in October. As part of its strategy to integrate advertising, OpenAI is said to be recruiting talent from big tech companies like Meta and Google. The hiring effort was confirmed by multiple sources and an analysis of LinkedIn profiles by the Financial Times. The move to look at advertising reflects OpenAI’s broader strategy to bolster its financial sustainability while continuing to innovate in the AI sector.
