How it was before
In the past, the standard scenario for promoting a project included:
🟠Creating materials and preparing social media (Twitter, TG, Discord).
🟠Holding raffles and activities to boost subscribers.
🟠Launching a loyalty program with points to create anticipation for an airdrop and artificially increase metrics on the blockchain.
🟠Agreements on listings, working with opinion leaders (KOL), and large-scale promotion before the listing.
Main traffic sources:
⚪️Platforms like Galxe, Quest3 for participating in activities.
⚪️Airdrop hunters on Twitter and TG.
⚪️KOL and exchanges attracting attention.
What has changed?
If attracting newcomers to crypto used to take 6 steps, now it only takes 3:
1) Trend searching.
2) Narrative assessment.
3) Buying tokens.
Now, social networks and their metrics are not important, but the narrative and emotions are. What about data? Trading volume, the number of holders, and 'smart money' addresses are much more important than artificially inflated metrics on project platforms.
What does this mean for projects?
🟢Now it is more important for projects to have an on-chain trading team than an operations team.
🟢Bright and impressive visuals are more important than complex technical descriptions.
🟢Simple product interfaces win over complex business solutions.
🟢Platforms for on-chain analysis + KOL = key traffic sources.
Why do memes still work?
The time for the average user to evaluate a new meme token is 30 seconds. If a project grabs attention with its design and ease of interaction, the chances of success are higher than for complex 'technological' ideas.
Conclusion:
The market is transitioning into an era of simplicity and mass adoption. Users don’t care to know what ZK, sharding, or L2 are.
Instead, those who can create viral marketing events will be successful: a simple interactive product developed in a few days can attract more attention than infrastructure built over years.
If you don’t want to miss the bull market, Pavel Durov will tell you where to find me 😏
Max_pro_crypto