Hyperliquid issuing HYPE on its own platform and continuously driving up the price is the right approach. Exchanges must issue their platform tokens as early as possible to stimulate their prices. In the end, many people will be attracted to trading on the platform because of the platform tokens. Back when Binance was just gaining momentum, the hype around BNB was truly massive.
Moreover, in the early stages, the chips were concentrated, making it the best time to drive up the price. Unfortunately, neither Backpack nor Hsk learned this operation, and they really missed out on many opportunities..