CoinVoice has recently learned that according to a recent W3NOW study launched by the Hanseatic Blockchain Institute and the German Federal Ministry for Economic Affairs and Climate Action, despite the transformative potential of blockchain, the technology is still largely ignored by German companies. The study combined two quantitative surveys (of 9,000 German companies and 204 experts) and qualitative interviews.
In 2023 and 2024, more than 74% and 72% of companies, respectively, said blockchain will be irrelevant to their business operations.
In Germany, the financial services industry leads the way in blockchain adoption, with 54% of surveyed companies already using the technology. 31% of companies in the digital identity space have already implemented various blockchain-based solutions, with 23% in the planning stages. This suggests that blockchain’s ability to provide secure and decentralized identity management is becoming increasingly important.
Currently, 28% of companies use blockchain for marketing purposes, but only 10% plan to implement blockchain in their marketing strategies. [Original link]