Why did Binance choose to launch THE?

Actually, it is very simple. Binance wants to vigorously support the development of the BNB chain. Binance's resources are mainly concentrated on VC coins and VC projects, not MEME coins. Therefore, CZ proposed to return to value coins and tried to weaken the popularity of Moonshot and Pump. Therefore, Binance launched THE to support the ecological development of the BSC chain. After the launch of THE, the BSC chain and Binance's new wallet may become more popular. The prosperity of the BSC chain may even lead to the emergence of new meme coins, which will drive up the price of BNB. Binance's new users will also increase, which is the result that Binance wants. Moreover, most of Binance's senior executives hold BNB, and they all hope to help Binance maintain its leading position in the ecosystem by raising the price of BNB. The ideal situation is that the BSC ecosystem is prosperous, all consumption is used in BNB, value coins and meme coins are rising, and everyone goes to trade on the BSC chain. As long as the BNB chain is prosperous, THE, Cake, and BNB will benefit. However, THE's current price still has a lot of emotional premium, and the price-performance ratio is not high. You can observe it and wait for the callback. I will notify the core group if there is a suitable entry opportunity. Many MEME coin projects on the BSC chain are not mature enough, and many projects that have withdrawn from the pool need to continue to be observed. However, you can stock up some BNB on dips. In case the BSC chain is really popular, you buy projects on the BSC chain, and you don't have to chase high prices to buy BNB.

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