JMJ Mach is a luxury watch company that combines traditional watchmaking with blockchain technology and NFTs. They create “phygital” timepieces, which are physical watches that also serve as unique digital assets. Each watch features a one-of-a-kind character minted as an NFT, ensuring its uniqueness both physically and digitally.
The watches use advanced NFC chip technology with encrypted keys at the hardware level, which is directly linked to the blockchain to guarantee ownership. The company faced multiple technical challenges in merging traditional watchmaking with modern technology, including perfecting the pad-printing process and integrating NFC technology with mechanical watchmaking.
They are also creating a new approach to luxury brand governance with their WatchDAO initiative, which will give ownership to their community. With their limited release of 100 pieces, they aim to create an exclusive community of collectors who appreciate owning a piece of new technology paired with traditional craftsmanship.
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