In a recent interview with CEO Today, Apple CEO Tim Cook shared that he has personally held Bitcoin for the past three years as part of his diversified investment approach. Cook emphasized that this decision was entirely personal and unrelated to Apple’s corporate strategy.

He also clarified that the tech giant has no intention of incorporating cryptocurrency into its operations, either through payment systems or corporate investments, in the future. While acknowledging Bitcoin’s potential, Cook stressed that Apple is prioritizing its core business areas, such as smartphones, computers, wearables, and related services. While Apple supports crypto and blockchain applications through its App Store, it has no plans to deepen its involvement in the crypto space in the near future.