Ripple has made a strategic investment in Bitwise's XRP exchange-traded product (ETP) as Bitwise rebrands its European offering to the Bitwise Physical XRP ETP. The ticker, GXRP, remains unchanged. This move follows Bitwise's acquisition of the ETC Group, expanding its presence in Europe with a range of crypto ETPs. The Bitwise Physical XRP ETP aims to offer European investors exposure to XRP through a physically backed product. Ripple CEO Brad Garlinghouse noted rising global demand for crypto-backed investment products, driven by clearer US regulations. Bitwise plans further expansion with new crypto ETPs.