**Bitcoin: The New Kale of Corporate Treasuries! 🥬**

- Jiva Technologies, a wellness e-commerce firm, is diving into Bitcoin, with plans to invest up to $1 million. CEO Lorne Rapkin sees BTC as a modern hedge against inflation and a safe haven during economic storms.

- With Bitcoin ETFs attracting over $30 billion, Jiva joins a growing list of companies betting on BTC's scarcity and resilience.

- Jiva's stock sprouted 36.4% following the announcement, proving Bitcoin might just be the new green in corporate treasuries!

- Other companies like Rumble and Hoth Therapeutics are also hopping on the Bitcoin bandwagon.