Contentos: An Overlooked Gem in SocialFi!
SocialFi is poised to be the next big trend, but after the initial hype around platforms like Friend.tech and Farcaster earlier this year, they’ve faded into the background. While Friend.tech and Farcaster made a significant impact by integrating Web3 content into Web2 platforms, they ultimately struggled to replace the simple, user-friendly nature of traditional Web2 social media.
However, amid the criticisms and frustrations, there is renewed hope for SocialFi, and Contentos is positioned to be a key player in this space.
Contentos: Reinventing Value in Web3
Since its launch in 2018, Contentos has undergone numerous transformations and product updates. In its early years, Contentos teamed up with Yahoo TV to produce the first Chinese blockchain education and entertainment reality show, helping to introduce Web3 concepts to the public. In 2019, Contentos launched its mainnet and the COS.TV platform, gradually contributing to the rise of the creator economy. During the last bull market, the project added features like Video NFTs, exclusive fan content, DAOs, NFT avatars, and the Metaverse product COS.SPACE, alongside a virtual reality exhibition.
While many project teams only make significant moves during bull markets, Contentos has consistently improved its products, even in bear markets. In 2023, Contentos integrated more AI into COS.TV and launched the Channel VIP Beta, entering the SocialFi space. It also boosted ad click-through rates by 60%, a rare achievement during a bear market. Additionally, Contentos unveiled COS.SPACE Reality VR and presented the COS.SPACE Reality EXPO at events in Brazil and Vietnam.
Although Contentos doesn’t have the same public attention as Friend.tech or Farcaster, its perseverance and continuous development have made it a steady force in the Web3 social space.
In early 2024, Contentos released a new roadmap focusing on three main areas: ContentFi, SocialFi, and the Metaverse.
ContentFi: Empowering the Creator Economy
Contentos’ flagship product, COS.TV, is a decentralized video-sharing platform built on its blockchain. Users can upload, watch, and share videos while earning revenue from ads, donations, and staking content. COS.TV has over 1 million active monthly users globally, with creators earning through video ads and user sponsorships, while users receive ecosystem rewards for interactions like likes and comments, forming a closed-loop ecosystem. While COS.TV isn't as well-known as other social protocols, it has found popularity in regions like Brazil, Argentina, Mexico, Vietnam, Pakistan, and Turkey, following a "rural encircling the city" strategy.
SocialFi: The Future of Creator Engagement
Channel VIP 2.0 (2024) is a new trading platform designed for creators, supporting COS tokens, mainnet tokens, meme coins, and NFTs. Channel VIP allows users to purchase a "PASS" to access exclusive chat rooms with content creators, acting as early investors or supporters. This system lets users engage directly with creators and earn benefits through various pass types, such as educational passes or tickets. The pricing of these passes fluctuates based on supply and demand.
In the future, COS.TV plans to integrate GameFi elements, offering creators and users more entertainment and profit opportunities.
Metaverse: Building the Virtual Future
While the metaverse has lost some of its early buzz, Contentos remains committed to building the ecosystem, actively participating in VR innovation. One of its products, COS.SPACE Reality AR, is part of its metaverse offering. Despite the current focus on meme and AI trends, Contentos continues to push forward with metaverse development, taking inspiration from products like Apple’s Vision Pro.
Additional Strengths of Contentos
Strong Investment Backing: Contentos is supported by major investors such as Binance Labs, NGC Ventures, and LD Capital.
Key Partnerships: It has formed strategic alliances with partners like Chainlink, Coin98, Trust Wallet, and Samsung.
Token Economics
Contentos' native token is $COS. The token distribution is as follows:
40% for operations
30% for private placement
15% for the team
10% for the foundation
5% for community cooperation
Most of the tokens are used for ecosystem operations, such as creator incentives and user rewards on COS.TV.
Users can also earn rewards by staking $COS tokens. When users stake tokens, they receive VEST tokens, which can be exchanged for $COS tokens. Validation nodes, including Binance and EOS, verify transactions on the Contentos blockchain, with rewards distributed to both validators and stakers.
Why Contentos Matters for Web3
Contentos may not create the same level of excitement as Friend.tech or Farcaster, but its methodical, consistent development and focus on building a solid, decentralized Web3 ecosystem are exactly what the volatile Web3 market needs. Contentos' focus on empowering creators, ensuring transparency, and fostering long-term sustainability sets it apart as a valuable and enduring player in the SocialFi space.
