According to Deep Tide TechFlow news on November 8, Rekt Brands Inc. (referred to as Rekt) announced the completion of a $1.5 million seed funding round. This round of financing was exclusively supported by angel investors and community members, with no institutional venture capital involved. Rekt is the parent company of the Rektguy NFT project, Rekt Drinks, and the Rekt brand intellectual property.

Rekt originated from the Rektguy NFT series launched in May 2022. The project later evolved into Rekt Brands, which is responsible for managing the Rekt intellectual property. The company also pioneered a unique industry model by offering equity in its parent company directly to its NFT holders through the SEC's Reg CF exemption.