"Sun Yuchen" in the currency circle is called "Sun Cut", mainly because he is famous for being good at cutting leeks. His path to fame in the cryptocurrency community is inseparable from his business acumen and marketing strategies.

·First of all, Justin Sun showed extraordinary speech and organizational skills during college. He was awarded the title of Top Ten Speeches of the Ninth Session of Peking University, and founded the Western Studies Society of Peking University and served as its president. In addition, he also interned at "Southern Weekend" and wrote at the end of each article: "Sun Yuchen works in the News Department of "Southern Weekend"" to take advantage of the situation to promote himself.

·Secondly, after Justin Sun entered the currency circle, he gradually became a big boss in the currency circle by investing in and promoting projects such as TRON and BitTorrent. His marketing strategy was very successful. He organized a market-making team to conduct insider trading to avoid the ICO ban, and created almost unexamined KYC tools to expand user trading participation. These methods allowed him to accumulate a large amount of wealth and influence in a short period of time.

However, Justin Sun's business strategies have also caused a lot of controversy. His projects have been accused of many problems, such as insider trading, money laundering, wire fraud, conspiracy to commit fraud, government aiding and abetting crimes, and conspiracy to deceive the United States. While his project was a huge success in a short period of time, the controversies also tarnished his reputation.

In short, Justin Sun's path to fame in the currency circle is not only due to his business acumen and marketing strategies, but also inseparable from the speech and organizational skills he accumulated during college. However, his success has also brought a lot of controversy and criticism.