$BLUR
The NFT trading platform OpenSea will launch its brand new platform in December. According to CEO Devin Finzer, the new platform is being rebuilt "from the ground up" and aims to attract and retain users through an innovative trading experience. This includes potential new features, a more user-friendly interface, and a more efficient trading process.
As a pioneer in the NFT market, OpenSea has faced competitive pressure from emerging platforms in recent years. Particularly at the end of 2022, it was surpassed by new platforms like Blur in terms of trading volume and user activity, prompting OpenSea to seek innovation to revitalize its market position.
Since the NFT boom in 2021, overall trading volume has shown a fluctuating downward trend. Especially in recent quarters, as market hype has cooled and investor enthusiasm has waned, trading volume has dropped to its lowest point in recent years. Market competition has intensified: in addition to Blur, several emerging platforms like Polygon and Magic Eden are also competing for NFT market share. These platforms attract users by offering more advanced trading tools, lower trading fees, and a richer collection of NFTs.