In a bold and timely move, Donald Trump is launching World Liberty Financial (WLF) and its companion token WLFI on Tuesday, just three weeks ahead of the U.S. presidential election.
At a recent event on X Spaces, the co-founders revealed that 100,000 customers have been whitelisted for early access, sparking speculation about the project's aims.
A Crypto Bank in the Making
WLF is positioned as a crypto-centric financial platform where users can borrow, lend, and invest in digital assets.
Although no whitepaper or detailed business plan has been released, investors in WLFI will reportedly receive voting rights on the platform, offering a unique level of influence.
Trump has promoted the token sale as a chance to “shape the future of finance,” though specifics about the project’s backing remain unclear.
$300 Million Fundraising Target
The project's roadmap outlines plans to raise $300 million through its initial token sale, aiming for a $1.5 billion valuation.
Despite reaching out, CNBC did not receive a comment from WLF regarding the specifics of the token sale or its ambitions.
Notably, WLF operates independently of Trump Media & Technology Group, the parent company of Truth Social.
DJT Shares: A Volatile History
The stock of Trump Media (DJT) has seen significant volatility, peaking at $80 in March before dropping to $12.15 last month.
A recent recovery, however, saw shares soar nearly 150% to $29.95, giving the company a market value of $6 billion—despite quarterly revenues under $1 million and cumulative losses exceeding $16 million.
12,000+ Listeners Tune In
On Monday, the WLF team hosted a chat on X Spaces, drawing over 12,000 listeners eager for insights into the token sale and the platform’s broader vision.
This high-profile launch, coming just weeks before the election, could have wide-reaching implications for both the financial world and Trump’s broader political ambitions. Investors are closely watching how WLFI and WLF will perform in the crypto space.
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