Harder airdrops tend to offer bigger rewards because they require more significant effort from participants, both in terms of time and skill. Some reasons why complicated airdrops offer more rewards than popular, easy-to-do airdrops, such as on Telegram, include:
1. Selection of Quality Participants
Airdrops that require more effort, such as filling out forms, completing social media tasks, or even testing the protocol on a testnet, are usually designed to attract participants who are genuinely interested and have the ability to understand the project. This way, the project can avoid people who just want the reward without making any real contribution. Participants who are more involved are usually rewarded with a large amount of tokens.
2. Avoid Spam and Bots
Popular airdrops that are very easy to do, such as those on Telegram, often attract a lot of bots or fake accounts that only participate to get tokens without any serious intention of contributing to the project's ecosystem. To prevent spam, more serious projects create airdrops with more challenging tasks so that only interested human participants participate. This way, rewards can be distributed in larger amounts as the number of participants decreases.
3. Greater Contribution Value
Some projects require participants to make real contributions, such as running a node, participating in protocol testing, or providing input into the project’s development. These contributions are much more valuable to the project, so they are willing to provide larger rewards. Projects want to make sure that the people who participate are actually contributing something that will benefit the project’s survival or launch.
4. Incentives for a Stronger Ecosystem
Harder airdrops are often part of a project’s strategy to build a strong and loyal community. They want to ensure that the tokens they distribute are held by users who will use or hold them for the long term, rather than speculators who want to sell as soon as they receive the tokens.
In contrast, popular, easier-to-follow airdrops, such as Telegram airdrops, are often designed to gain quick exposure and reach a wider user base. However, because more people can participate in these airdrops, the reward amounts per individual tend to be much smaller.
Thus, more complex airdrops offer greater rewards because they target fewer, more engaged participants who make real contributions to the project.
Here are examples of the two types of airdrops you might encounter:
1. Example of a Difficult Airdrop with Bigger Rewards
Optimism Airdrop – Optimism is a layer 2 solution for Ethereum that conducted its first airdrop in early 2022. This airdrop has quite challenging tasks and requires users to actually interact with the ecosystem, such as using a bridge to move assets to the Optimism network, contributing to the protocol, or participating in governance. Users who meet more complex criteria, such as being an early adopter or contributing to the development of the ecosystem, get a significant amount of tokens.
Uniswap Airdrop – In 2020, Uniswap gave an airdrop to users who had interacted with their protocol before a certain date. While relatively simple, only users who had used the protocol were eligible. Each eligible user received 400 UNI (which at the time was worth thousands of dollars).
Arbitrum Airdrop – Arbitrum, a layer 2 solution for Ethereum, also offers a fairly elaborate airdrop. Users must use protocols on the Arbitrum network, engage meaningfully with dApps on its platform, or be early adopters. As a result, the ARB token rewards given are quite large for those who meet these criteria.
2. Examples of Popular and Easy to Work on Airdrops (Small Prizes)
Pi Network Airdrop – This airdrop is quite famous because it is very easy to follow, just download the Pi Network application on your phone and verify your identity. Every day, users simply press a button to "mine" Pi. Although easy, many doubt the value of Pi because it currently has no real monetary value.
Telegram Bot Airdrop – Many crypto projects use Telegram bots to distribute airdrops. The tasks given are usually very simple, such as joining a Telegram group, downloading an app, or sharing a link on social media. However, the rewards per person are usually small, and often these airdrops are targeted by bots or spammers, which reduces the benefits for genuine users.
Comparison:
- Difficult Airdrops: Require users to actually interact with the ecosystem, are often more selective, and give bigger rewards to active and loyal users.
- Easy Airdrops: Designed to gain quick and wide exposure, but rewards per individual tend to be smaller and are heavily participated by bots or fake accounts.
Thus, harder types of airdrops will provide bigger incentives, but require more effort, while easy airdrops are more mass-based but have smaller rewards.
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