PANews reported on September 21 that at the "Growth Hacker Camp" event co-organized by BeWater and PANews, sStepN co-founder Yawn Rong said in a keynote speech titled "Make NFT Great Again: From StepN to StepN GO" that NFT is still a very good "communication tool" and the market still needs NFT because NFT itself has social attributes and social value. Secondly, StepN still hopes to make NFT better and maximize the user experience. The Web3 industry still needs some underlying value that allows users to use your products. As long as the NFT product is well designed, the product can be more diversified when NFT is introduced.
When converting between coins and NFTs, it takes time to invest costs. For example, it may take a month to upgrade StepN shoes from level 0 to level 5. In addition, NFT can maximize user screening. StepN is constantly educating users, which actually regulates user behavior and brings users a different experience in the process.
On the other hand, StepN has invested a lot of energy in the anti-cheating system to avoid allocating "chips" to the wrong people, who will not make any consumption but will just keep selling your coins. StepN has also introduced an activation code function, which allows StepN to ensure that the number of users grows by 0.5% every day, thereby forming a stable economic model.
For users, they need to have a certain understanding of Web3 social products and have a certain interest in them, otherwise it will harm Web3. Therefore, it is necessary to let users focus their attention in a shorter time, let them know that your product is risk-free, and then simplify the channels, experience and processes. After having a deep understanding of the product and the product environment, the design will be directional. Not only that, social products also need sustainable growth, because if there is no sustainable growth, it is impossible to build consensus if it is just a wave, and consensus takes time. For example, Bitcoin consensus took as long as 10 years.
It is understood that the second "BeWater Growth Hacker Camp" was held in Singapore from September 20 to September 21. This event was co-organized by BeWater and PANews, aiming to focus on growth methods, stimulate collective wisdom, and jointly explore the essence of marketing. The event invited top projects and top VC investors who have achieved huge growth in the past six months to hold 10 wonderful discussions around core topics such as personal brand and influence, marketing strategy, community culture and organic growth, Web2 user acquisition and retention.
