Du Jun, co-founder of ABCDE and CEO of Xinhuo Technology: Enterprises need to clarify their market positioning and value proposition to cross the cycle. The essence of marketing is to grasp the real needs of users.

PANews reported on September 20 that at the "Growth Hacker Camp" event co-organized by BeWater and PANews, ABCDE co-founder and Xinhuo Technology CEO Du Jun said in his keynote speech "The Art of Marketing: How to Become a Great CMO" that if a company wants to have the ability to cross cycles, it must first clarify the company's positioning and value creation, and secondly, it needs methodology.

Du Jun further pointed out that great products and brands are either the first or the only one, so the product positioning can refer to the strategy of "avoiding the strong, attaching to the strong, and being strong"; in terms of value proposition, users are the starting point of the product value proposition, and the uniqueness of the product is the foothold. In terms of marketing methods, whether it is influencing the mind or guiding decision-making, the essence is to grasp the real needs of users, and the ultimate goal of marketing is to promote sales. In marketing, companies first need to lock in their targets. Secondly, companies with strong enough capabilities can focus on the big and let go of the small, or those with limited capabilities can choose to stick to the right path and be surprising. Marketing is a strategy, and companies must have a holistic and long-term perspective. CEOs must either understand marketing or believe in marketing.

In addition, Du Jun also mentioned pricing strategies and brand/crisis public relations. Price is one of the main means of enterprise competition. Enterprises should clarify pricing targets and dynamically adjust pricing strategies. In brand public relations, cognition, selection, category and identity are the four levels of brand pricing ability. Integrity is the cornerstone of public relations. Even if an enterprise encounters crisis public relations, it should remain calm and take the initiative to respond, avoiding the ostrich policy and rejecting the hawkish stance.

It is understood that the second "BeWater Growth Hacker Camp" was held in Singapore from September 20 to September 21. This event was co-organized by BeWater and PANews, aiming to focus on growth methods, stimulate collective wisdom, and jointly explore the essence of marketing. The event invited top projects and top VC investors who have achieved huge growth in the past six months to hold 10 wonderful discussions around core topics such as personal brand and influence, marketing strategy, community culture and organic growth, Web2 user acquisition and retention.